Writers Block, Marketing and Social Media
So it's been a bit since I've written a blog post, and as usual that was never intended.
It started with being on vacation in August and then we signed a new lease in September and moved in October.
Finally about a week ago, I got a friendly reminder from the staff at PeC that I had been awfully quiet lately, and so it got me back to thinking about my blog and what I intended to write about.
And then it hit me, I've got writer's block and didn't have a clue what to write about. Reaching way back into some writing classes I took a decade ago, I started thinking about all the advice you get when you have writer's block and basically the advice all boils down to one thing:
"JUST START WRITING!"
So how does me writing about my writer's block impact you and your online business?
Simple, I KNOW YOU HAVE WRITER'S BLOCK TOO!
Not necessarily every day, but on the whole it happens to all of us a lot more than we'd like. It's also a sneaky issue, because generally you have dozens of other things you can be doing other than writing, so you do those things instead.
This goes on and on and on until like me you haven't written a blog post in 4 months, or like many of our clients trying to launch their new website, they haven't written their product descriptions that were due 6 months ago and like many of us, who when looking at our websites realize:
I've been meaning to really re-write the content on my site for years now...
In the age of internet marketing, writing is arguable the single most important thing you do. No content = no website = no business. So writer's block isn't just something that hurts screenwriter's in Hollywood or struggling novelists in New York, it's something that can be the SILENT KILLER OF YOUR WEB BUSINESS.
Ok, so if that's true, then let me ask the obvious? How do I prevent Writer's Block?
- Start Writing
- Don't Edit Anything (until you're done writing)
- Schedule Time to Write (each day or each week)
- Don't Worry About It - There's No Such Thing As Perfect
It's essentially that simple, schedule some time to sit down and write, turn off all of your distractions and start writing. Don't worry a thing about what you write down, if you need to write product descriptions, just start writing them. Think about how you'd describe the product to a friend interested in buying it, and write that down, go from there. The real key to breaking through is to not edit your work (until you're done) and make time for it.
If you start getting your writing down, then the following day (or hour) after it's complete go back and edit it. Remember there's no such thing as perfect in this case, so don't get stuck in the editing process.
Ultimately writing is the cornerstone of Social Media, and Search Engine Optimization. The more you write, the easier it'll be to find your voice and succinctly represent your brand in 140 characters, on Facebook, your blog and on your site.
In the end it's just a website and you can update it for free tomorrow if you change your mind on your writing :)