Online retailers can use text messages in much the same way that they use email, but with the possibility of much better results, since shoppers... Read More »
Collecting data from customers requires sensitivity. While analyzing that data largely involves using calculations and algorithms to spot trends and generate insights, retailers that do... Read More »
Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales... Read More »
Google Analytics has once again upped the ante for online retailers with a new upgrade, aptly named “Enhanced Ecommerce.” It offers deeper insights into visitor... Read More »
Google Analytics goal tracking provides site owners and marketers with good information about how visitors are using and interacting with pages and content. This information... Read More »
Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert.
Here is a list of... Read More »
Even though 2014 is more than half over, there is still time to grow your ecommerce business this year. There are at least five strategies... Read More »
Google Analytics reporting views offer different ways to look at the website or application traffic data, which may help online business owners and marketers better... Read More »
Google Analytics offers several powerful reports that can help businesses monitor how quickly web pages are loading and identify what factors may be causing poor... Read More »
Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds... Read More »
Using product video is a good way for merchants to engage customers and boost conversion rates. There are a variety of online tools for small... Read More »
Yahoo announced a new Live Store badge program on May 28, 2014, aimed at helping ecommerce merchants “showcase their achievements, inspire shopper confidence, and promote... Read More »
There are many reasons to use product videos in 2014, not the least of which is the possibility of significantly better conversion rates, sales, and... Read More »
Etsy is a marketplace for crafts, art, and vintage items that empowers home-based entrepreneurs, collectors, and handicraft makers to sell their products to an audience... Read More »
Good photography is vital for online retailers. While some merchants can depend on vendor- or distributor-supplied imagery for a time, most growing retailers will eventually... Read More »
Online stores can actively encourage live chat, sending relevant greetings to site visitors, improving customer satisfaction, and reducing shopping cart abandonment or lost sales.
Proactive live... Read More »
If you maintain a blog with your ecommerce site, honing your copywriting skills can make it more popular and increase the possibility it will appear... Read More »
Mobile, social, and the cacophony of modern interruption marketing has transform the retail path to purchase, and forced retail marketers to focus on building lasting... Read More »
Your product pages are the core of your WordPress ecommerce site. This is where shoppers will decide to purchase or not. There is much financial... Read More »
Even though many marketers believe “content is king,” when it comes to ecommerce sites, content is often anything but king. Conversion optimization testing, sales copy,... Read More »
Content marketing seeks to create and publish useful or entertaining content like articles, photographs, videos, or similar that will attract, engage, and retain customers. But... Read More »
I look at a lot of online stores in the context of my profession. I shop online and am involved with many companies as they... Read More »
A sizable percentage of ecommerce shoppers abandon the checkout process. Many of these abandonments are preventable with simple improvements. After all, those shoppers have already... Read More »
About 30 percent of ecommerce visitors use site search to navigate. These shoppers may be 50 percent more likely to make a purchase.
It seems that... Read More »
Over the last month, Google AdWords has made a significant update to how conversions are tracked and attributed. Flexible conversion tracking represents Google’s ongoing effort... Read More »
Say you’re running a paid-search marketing campaign for your ecommerce site. To maximize performance, you’d like to know:
Who is visiting your site;
How they are getting... Read More »
Today’s consumers usually start shopping in an online store by typing the desired item in the search tool. Shoppers have learned that most sites are... Read More »
For years, email marketing has been the workhorse in the web marketing toolbox. It is relatively inexpensive. And it’s typically very effective for getting subscribers... Read More »
Target’s Pinterest-powered “Awesome Shop” may demonstrate a focus on trust building and mobile commerce — areas that could benefit any online retailer.
Target launched its Awesome... Read More »
If you’re planning on redesigning an ecommerce site, don’t follow the experience of Target.com.
The well-known retailer — known for its focus on product design and... Read More »