This post covers how to use Google Analytics to analyze the flow of visitors through an ecommerce site – from landing to conversions, such as... Read More »
The average site’s cart abandonment rate this year was over 70 percent. That means, on average, less than 30 percent of shoppers who start to... Read More »
Not every transaction goes as smoothly or perfectly as businesses might hope. Most every company receives customer complaints.
As this article is being written, many online... Read More »
One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at... Read More »
It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely... Read More »
Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers... Read More »
November 18, 2014 • Jerry Jao
“Selfies” — photographs that people take of themselves — can be rich sources of data for ecommerce businesses. They can also help enhance the online... Read More »
Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some... Read More »
This article offers a step-by-step approach to setting up Google Analytics tracking for an ecommerce website.
Step 1: Creating Google Analytics account
This is the most basic... Read More »
November 6, 2014 • Bob Angus
Visitors to your online store make an emotional decision about your business: Do they trust you or not?
Online shoppers, especially first time visitors, evaluate ecommerce... Read More »
Analytics platforms are essential for merchants to glean insight into what drives their traffic. Google Analytics is the popular choice, but there are many other... Read More »
Narrowing down the problem spots in an online store is not a simple task. While analytics shows us which pages and content performs better than... Read More »
With the drastic rise in global smartphone adoption since Apple’s release of the iPhone in 2007, mobile ecommerce has seen a sharp increase as well.... Read More »
Selling to consumers in Alaska and Hawaii can teach small and mid-sized online retailers valuable lessons that could apply to international ecommerce and can offer... Read More »
The co-founder of Retention Science, Jerry Jao, is an expert on using data, lots of data, to grow ecommerce revenues. Beyond that, he’s a gifted... Read More »
To track detailed performance of existing traffic in your online store or to track specific actions of shoppers, ecommerce store reporting in Google Analytics will... Read More »
If you want more people to create accounts, subscribe to your mailing list, and actually complete the checkout process, you have to stop telling them... Read More »
Sometime a small thing, like sending a thank you card or carefully choosing which related products to feature on a product detail page, can have... Read More »
Product pages on ecommerce sites are a crucial step before visitors decide to buy, or not. Subtle design and user experience cues can entice shoppers... Read More »
After more than three years, Google Analytics is bringing back its popular Benchmarking reports.
This returning Google Analytics feature will allow business owners to compare site... Read More »
Data is key to making informed decisions, especially in the context of ecommerce. But filtering through the maze of available data in Google Analytics can... Read More »
Google’s In-page Analytics shows users which links get the most attention on any given page, providing valuable information about how site visitors are interacting with... Read More »
Online retailers can use text messages in much the same way that they use email, but with the possibility of much better results, since shoppers... Read More »
Collecting data from customers requires sensitivity. While analyzing that data largely involves using calculations and algorithms to spot trends and generate insights, retailers that do... Read More »
Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales... Read More »
Google Analytics has once again upped the ante for online retailers with a new upgrade, aptly named “Enhanced Ecommerce.” It offers deeper insights into visitor... Read More »
Google Analytics goal tracking provides site owners and marketers with good information about how visitors are using and interacting with pages and content. This information... Read More »
Businesses can use video to engage customers. Videos can show a product in motion and deliver helpful product information, from an expert.
Here is a list of... Read More »
Even though 2014 is more than half over, there is still time to grow your ecommerce business this year. There are at least five strategies... Read More »
Google Analytics reporting views offer different ways to look at the website or application traffic data, which may help online business owners and marketers better... Read More »