Can you define your target audience? I’m not talking about who you want to buy your product — i.e., everyone — but rather who is likely to give... Read More »
A good ecommerce product video can help online shoppers learn more about a particular item, make an emotional connection to some products, and, ultimately, make... Read More »
Using advance segments in Google Analytics enables isolating and analyzing specific groups of traffic data. You can extrapolate and examine trends from these reports, allowing you to... Read More »
Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make... Read More »
Conversion rate optimization begins with identifying problem areas in your conversion funnel that will benefit from testing and improvements.
But how do you establish exactly what... Read More »
Ask any group of online shoppers their top reason for abandoning a shopping cart and they’ll likely refer to shipping. However, it’s not always about... Read More »
Product videos, user content, and customer service options are among the features that leading online retailers are using to differentiate product detail pages and, possibly,... Read More »
Whether or not to utilize customer accounts is a never-ending debate. There are pros and cons to either method: prompting shoppers to create an account... Read More »
Product descriptions are vital for ecommerce success. So when you see a great one take note, learn from it, and try to improve your own... Read More »
Ecommerce businesses typically have four key stages of customer interaction. They are:
Attracting prospects or site visitors;
Engaging with the visitors in a bid to drive conversions;
Tracking... Read More »
There is a good analogy between marketing for long-term, loyal ecommerce customers and dating someone you hope to one day marry. Marketers who think about... Read More »
You’ve heard the term for years, but do you really know what a landing page is? More importantly, have you implemented any properly?
To many storeowners,... Read More »
When analyzing your ecommerce site, make sure that all pages can act as both a destination and a gateway to what shoppers really want. Dead... Read More »
Classifying a shopper’s personality and preferences may make it easier to provide good customer service and, ultimately, sell more.
Retail ecommerce businesses serve a variety of... Read More »
In “10 Essential Google Analytics Dashboards for Ecommerce,” I reviewed 10 existing, custom dashboards that can help ecommerce merchants. In this post, I will describe... Read More »
Testing is fundamental to proper conversion rate optimization. Done well, an A/B test can help ecommerce marketers identify the best landing page design, which form... Read More »
When it comes to increasing the average time visitors spend at your online store, as well as the money they spend, look for non-related industries... Read More »
Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts... Read More »
When it comes to ecommerce, not all sites are created equal. The successful ones listen to existing and potential customers, and provide the information necessary... Read More »
This post will cover the 14 most important Google Analytics releases in 2014 for ecommerce and retail mobile apps. Merchants should consider using these in... Read More »
Stores that sell products in various colors, sizes, or styles can benefit by offering navigational filtering when shoppers search or browse. This is most apparent... Read More »
December 24, 2014 • Jerry Jao
The rise of sophisticated data and reporting tools is providing tremendous insights for merchants. Etailers can now measure customer sentiment and even predict shoppers’ behavior.
But... Read More »
Now that the rush of online holiday shopping is coming to a halt, it’s time to consider how to lessen the blow of the January... Read More »
This post covers how to use Google Analytics to analyze the flow of visitors through an ecommerce site – from landing to conversions, such as... Read More »
The average site’s cart abandonment rate this year was over 70 percent. That means, on average, less than 30 percent of shoppers who start to... Read More »
Not every transaction goes as smoothly or perfectly as businesses might hope. Most every company receives customer complaints.
As this article is being written, many online... Read More »
One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at... Read More »
It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely... Read More »
Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers... Read More »
November 18, 2014 • Jerry Jao
“Selfies” — photographs that people take of themselves — can be rich sources of data for ecommerce businesses. They can also help enhance the online... Read More »