Online advertising is heating up and growing quickly in popularity. However, many companies are missing out if they don’t have a website... Read More »
When I'm not writing for Practical eCommerce, I spend my professional life running a “boutique” web-consulting firm. As a result, I get... Read More »
Each small ecommerce business tries to squeeze every drop of value out of his limited advertising dollars. Online advertising options have grown... Read More »
Practical eCommerce recently conducted a pay-per-click advertising test with four search engines — Google, Yahoo!, Ask and MSN. On behalf of two... Read More »
The pay-per-click test Practical eCommerce conducted on search engines Google, Yahoo!, Ask and MSN netted some interesting data, but perhaps the most... Read More »
Will ecommerce firms pay more or less for paid search ads in the near future?
Google’s net profit in 2005 exceeded 30 percent... Read More »
A well-designed site is important, but it will not be the key factor in determining your sales success.
It's not uncommon for a... Read More »
These conversion tips can be implemented by a business owner in just a few days with the possible aid of a competent... Read More »
Consider the long and short of e-retailing. As competition rises and tracking becomes more sophisticated, ecommerce merchants are looking for more ways... Read More »
It may be the most common problem ecommerce businesses face: plenty of traffic but few sales. Converting visitors into customers is a... Read More »
An ecommerce site with 6 to 9 percent of its visitors making purchases can be considered a success, according to conversion experts.
With... Read More »
Today‘s shopper expects convenience. Merchants integrating brick-and-mortar stores, ecommerce sites and catalogs will increase repeat purchase rates and achieve higher levels of... Read More »
Keywords are considered the lifeline of any successful pay per click campaign. If you select the wrong ones, you can zip through... Read More »
I’m addicted to the They Might Be Giants podcasts. I'm convinced they helped sell tickets for their latest tour by offering up... Read More »
A web redesign project is not a one-man assignment. Certainly technology has made it possible for a single graphic designer or programmer... Read More »
Gaining just one percent more sales or leads from your visitors can significantly impact your bottom line, yet the common practice of... Read More »
Everyone likes the personal touch, and these sites offer their customers the ability to personalize unique gifts for friends and loved ones.... Read More »
Ego or Effective?
Good marketing communicates your unique value to your target market. It builds recognition and credibility for your products and services... Read More »
Successful business owners and marketing professionals know that great results from advertising are rarely owed to luck and guessing. Whether they specialize... Read More »
After years of tinkering in his woodshop making bird houses, Bob said to himself, “I ought to be selling these bird houses... Read More »
I just got my email alert on the latest kitchen styles from IKEA. The site’s not the easiest to shop – mostly... Read More »
A print catalog and an ecommerce store work extremely well together. The strengths in each channel complement the other’s weaknesses, and consumers... Read More »
As far as most advertisers are concerned, there are only two pay-per-click search engines that deserve their attention - Google AdWords and... Read More »
For those of you new to the concept of web conversion, I thought that it might be useful to address some of... Read More »
Listen to your customers.
Part of my job is to rip online stores apart and present solutions, all focused on existing and potential... Read More »
MAKE THE INTEGRITY OF YOUR LIST YOUR NUMBER ONE GOAL.
"If you are serious about wanting to do email professionally, you need to... Read More »
If somebody were to tell you that 20% of your advertising budget was being wasted on fraud, would you be worried? If... Read More »
Last month we introduced the concept of website landing pages, and discussed a few key ideas on how they can be used.... Read More »
This year, one of the most popular topics at online industry conferences such as eTail and Shop.org’s FirstLook has been the development... Read More »
Have you ever been shopping on a website and noticed a seal at the bottom that proudly boasts their security level, or... Read More »