Images are vital for ecommerce. Images on a home page, category pages, and campaign landing pages — they all help engage shoppers. But here’s the challenge: Are you optimizing those... Read More »
The larger your ecommerce store grows, the more complex the software behind it becomes. Even if you outsource your store development or use a hosted platform, this complexity will affect... Read More »
Making use of free elements and tools from the design community is an easy way to add value to your website.
Here is a list of new web tools and design... Read More »
To showcase your products at little expense, consider do-it-yourself product photography. Assemble a professional-level production setup at very little cost, and there are plenty of expert tutorials available to guide... Read More »
Personalization is a growing trend in ecommerce. Shoppers want to see relevant marketing, products, and offers. When they receive them, they typically respond by purchasing more.
The idea around personalization is... Read More »
Magento is one of the most popular ecommerce platforms, with more than 250,000 merchants and 150,000 developers, providing a vast assortment themes and extensions. The Community and Enterprise editions of... Read More »
If you’re interested in producing video content to promote your business, you can find plenty of video production tools online for very little cost, or free. Use them to create... Read More »
WordPress is a highly customizable content management system. With the right plugins, it can be an effective platform to create a newsletter and build a list of subscribers.
Here is a list... Read More »
It’s common for software developers to underestimate the time it takes to create a new feature. It’s one of the realities of software development.
In this post, I’ll explain how a... Read More »
Magento is a powerful ecommerce platform, used by more than 250,000 merchants worldwide. With hundreds of extensions on the Magento Connect marketplace, Magento is a flexible and appealing solution for... Read More »
NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage... Read More »
Chatbots are conversational applications that can be integrated into messaging platforms to perform automated tasks, such as collecting information from customers or helping shoppers find the right products. Chatbots don’t... Read More »
Sometimes websites have search-engine-optimization problems that Google Search Console, Google Analytics, and off-the shelf SEO tools cannot locate. When this occurs, I often rely on an old-school method: web server logs.
What... Read More »
I recently presented “How to Change Ecommerce Platforms,” an Essential Skills online seminar for Practical Ecommerce. I kept the content relatively general for all merchants — B2C and B2B. I didn’t... Read More »
An HTTP status code informs a browser about a web page or resource. When you click a link, your browser is asking the web server for the page that was... Read More »
Duplicate content remains a common obstacle when it comes to increasing organic search traffic on retailer websites.
Here are some of the advantages of addressing duplicate content to increase SEO performance,... Read More »
WordPress is the most popular content management system on the web, mainly due to its flexibility with nearly 50,000 available plugins. For your own WordPress site, be sure to add... Read More »
Google began encouraging websites to move to encrypted SSL connections, which carry the HTTPS reference in the URL, as early as 2014. Google promised a ranking boost to sites that... Read More »
Take advantage of free elements and tools from the design community to enhance your website or online project in 2017.
Here is a list of new web tools and design elements... Read More »
Presumably every ecommerce site wants to improve its organic search traffic.
But a limiting factor with search engines has been their need to analyze huge quantities of HTML data, which is... Read More »
Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue.
I have assisted many ecommerce sites... Read More »
Messaging chatbots may help businesses improve customer service, sell more, and earn more profit, thanks to a familiar interface and increasing customer interest.
Consumers — your potential customers — use these... Read More »
Regularly testing the speed of your website is a good way to catch bottlenecks and improve the experience of visitors.
Here is a list of free tools to test websites. There... Read More »
In “3 Backend Fixes to Increase Page Speed,” my article last month, I explained that caching can be applied to many areas of an ecommerce website. In this post, I’ll... Read More »
Medium, the social publishing platform, has been in the news recently for abandoning traditional ad-driven publishing (and shuttering its offices in New York and Washington, D.C., and laying off 50... Read More »
If you run a WordPress website, routinely backing it up is one of the most important things you can do to prevent disaster. Fortunately, there are a number of free... Read More »
Page speed is an important factor in search rankings and conversion rates. Every improvement to page speed will likely result in more sales.
We’ve addressed page speed at, most recently, “10... Read More »
Successful online retail businesses focus on delivering good value and good customer service. These stores want to help customers. But not everyone who comes to your site to shop is... Read More »
Affiliate marketing data for Black Friday and Cyber Monday 2016 showed shifts in consumer behavior that could impact strategies for 2017.
AvantLink is an affiliate marketing network for over 500 retailers.... Read More »
Utilizing free elements and tools from the design community can be a good way to add style and value to your website.
Here is a list of new web tools and... Read More »