A logo is an opportunity to establish your brand. The right logo should convey your company’s unique identity, in a simple and timeless design. To... Read More »
To create beautiful product photography, take advantage of some terrific and affordable tools and resources. Get the help you need without significant cost.
Here is an... Read More »
Only about 45 percent of small businesses have a website. Those businesses without a website aren’t attracting customers online and may be stifling their own... Read More »
Does your website have an acceptable load time? Images usually account for most of the downloadable bytes on a page. Optimizing your images can yield... Read More »
WordPress ecommerce owners must keep their sites updated and maintained. Over the past few years, services have sprung up to address this problem. Whether you’re... Read More »
Invented in the mid-eighties, 3D printing was once restricted to the B-to-B market. Now as prices for 3D printers come down, the technology is making... Read More »
Google Analytics offers several powerful reports that can help businesses monitor how quickly web pages are loading and identify what factors may be causing poor... Read More »
Google Analytics is a freemium software service that helps websites monitor traffic and identify trends in site visitor behavior that could, ultimately, impact marketing, conversions,... Read More »
In "Part 2: Banners and Boxes," I explored the pros and cons of rotating banners and the proper way to utilize them on ecommerce... Read More »
Responsive site designs adapt to the user’s device, resizing navigation and images to provide a better mobile user experience. A well done responsive design, particularly... Read More »
Amazon Web Services is a cloud computing platform that could help online retailers store data, speed up websites, or better understand large volumes of customer... Read More »
Online retailers that recognize the importance of a mobile app strategy may be struggling to decide how to get an app working and what that... Read More »
Using product video is a good way for merchants to engage customers and boost conversion rates. There are a variety of online tools for small... Read More »
An ecommerce merchant can add content and value to an online store by utilizing free stock photography.
Here is a list of resources to find free... Read More »
Learning by example is one of the best ways to progress in your craft. In this article, I present five inspiring ecommerce shops built with... Read More »
In "Understanding Ecommerce Design, Part 1: Key Components," I reviewed the difference between good and elaborate design, and the visual factors of an ecommerce Read More »
With millions of images uploaded each day, social media is now a visual medium. Platforms such as Instagram, Snapchat, Flickr, and Vine make sharing photos... Read More »
There are a variety of solutions for merchants who are interested in establishing or improving their mobile presence. For small businesses just starting, there are... Read More »
Webmail providers like Gmail, Hotmail, and Yahoo use, essentially, two checks to determine whether to deliver an email to its intended recipients. One check is... Read More »
Humans tend to be visually oriented. Everything from the car we drive, the clothes we wear, and the smartphones we carry tend to be largely... Read More »
Adding a new commercial font is a simple way to enhance the design of your ecommerce site. Best of all, you can often use a... Read More »
Several years ago, it seemed reasonable for ecommerce websites to ignore mobile devices. After all, the thinking went, who actually shops on a cell phone?
Fast... Read More »
Roughly one-half of email is now opened on mobile devices like the Apple iPhone or the Android-powered Samsung Galaxy S4. There is significant research indicating that... Read More »
Before you launch your business, you can begin to reach potential customers with a pre-launch landing page. Use one to develop your message, build a... Read More »
Search engine optimization performs best when it’s integrated into website design and maintenance programs. That’s because so many of the decisions that impact SEO occur... Read More »
In “7 Ecommerce Design Trends for 2014,” we addressed factors that will likely influence ecommerce redesigns in 2014. These include the popularity of images, video,... Read More »
February 13, 2014 • Jerry Jao
Ecommerce businesses increasingly rely on cloud-based applications, such as hosted shopping carts, analytics platforms, cloud-based accounting, customer service tools, and more.
To operating smoothly, a merchant’s... Read More »
If you’re planning on redesigning an ecommerce site, don’t follow the experience of Target.com.
The well-known retailer — known for its focus on product design and... Read More »
Flat design is a web and application interface design philosophy aimed at creating simple, usable interfaces that are both aesthetically attractive and functionally easy to... Read More »
Nate Kennedy grew up in Logan, Utah. The oldest of 10 children, Kennedy’s desire to earn money came from watching his grandparents, who owned a... Read More »