Medium, the social publishing platform, has been in the news recently for abandoning traditional ad-driven publishing (and shuttering its offices in New York and Washington, D.C., and laying off 50... Read More »
If you run a WordPress website, routinely backing it up is one of the most important things you can do to prevent disaster. Fortunately, there are a number of free... Read More »
Page speed is an important factor in search rankings and conversion rates. Every improvement to page speed will likely result in more sales.
We’ve addressed page speed at, most recently, “10... Read More »
Successful online retail businesses focus on delivering good value and good customer service. These stores want to help customers. But not everyone who comes to your site to shop is... Read More »
Affiliate marketing data for Black Friday and Cyber Monday 2016 showed shifts in consumer behavior that could impact strategies for 2017.
AvantLink is an affiliate marketing network for over 500 retailers.... Read More »
Utilizing free elements and tools from the design community can be a good way to add style and value to your website.
Here is a list of new web tools and... Read More »
In “How to Reduce Risks of an Ecommerce Rebuild,” my article last month, I described a process to rebuild an ecommerce store that reduces the risk of sales interruptions and... Read More »
An online merchant is part designer. Rather than being overwhelmed with endless design decisions — fonts, images, user experience, layout — find practical solutions and inspiring experts in web design podcasts.... Read More »
If your business designs and sells t-shirts or other imprinted items, you may need to generate color separations so that contract manufacturers can easily produce your products.
Online t-shirt shops abound. Ecommerce... Read More »
Animation can be a powerful tool to bring life to a website and engage visitors with background videos, traditional illustrations, parallax scrolling, cinemagraphs, and more.
Here is a list of... Read More »
Back in 2006, a company named Like.com enabled consumers to upload a photo to search for products. Like.com was popular as a price comparison site, but visual search did not... Read More »
There is a constant stream of new WordPress themes to build seemingly any type of business website or ecommerce store. Use a theme to launch a business website quickly, without... Read More »
In 2017, ecommerce websites will really be mobile websites. Designers may begin to think of the site design as mobile and adapt that design to larger laptop and desktop screens.... Read More »
Prototyping tools can help you to create a website or an app — from a rough design idea to finished and a fully interactive product — with little cost and... Read More »
An informed customer is often a happy customer. Online shoppers expect to hear from merchants when an order is received and shipped. And most merchants dutifully send adequate order confirmation... Read More »
Most every ecommerce storeowner, at some point, wants to completely rebuild her store.
It’s usually for a number of reasons.
Current store is too slow and is losing customers.
Current store looks and... Read More »
What is a picture worth, in dollars and cents? Online retailers need product photography, relevant product lifestyle images, and even stock photos (for blog posts and social media). All of... Read More »
B2B ecommerce sites are typically more complicated, with more features, than B2C. In this article, I will address eight innovative B2B ecommerce sites. My company has no business relationship with these... Read More »
September 22, 2016 • Eric Davis
Web development teams are typically complex and filled with a variety of people. It is often difficult for outsiders to understand who does what.
Many roles in a development team are... Read More »
As I wrote in “How Databases Work with Ecommerce Applications,” you’re likely using a database for your ecommerce store even if you don’t know it.
Ecommerce sites typically use databases for:
Product... Read More »
Do-it-yourself website builders can help small businesses get online quickly and affordably using customizable templates and drag-and-drop design tools. Businesses can create simple landing pages, blogs, and even basic online... Read More »
Software-as-a-service ecommerce platforms are gaining market share. They have clear benefits, but they also have limitations, especially for B2B companies. SaaS platforms — hosted carts — charge a monthly fee... Read More »
Enhance your website with free elements from the designer community. Design-focused websites, like Dribbble and Behance, provide plenty of access to high-quality elements, with lots of freebies.
Here is a list... Read More »
An ecommerce shopping cart page is most naturally a display of tabular data, listing the title and price for each item a shopper has selected. But HTML tables can be... Read More »
One of the easiest ways to improve your website’s design is to add a new font. Choose a display font to capture attention, or use a modern typeface to set... Read More »
Social media networks, including Pinterest, Twitter, and Facebook, have sparked an animated GIF renaissance. More than a few online retailers are regularly posting GIF animations to attract and engage potential customers.
Marketers... Read More »
Ecommerce platforms are software solutions that make it possible to build an online store, display products, and complete transactions over the Internet. In spite of a relatively simple definition, these... Read More »
Whether building an ecommerce store from scratch or just freshening its look, merchants can find plenty of help with free online design tools.
Here is a list of free online design... Read More »
“Database-backed.” “Powered by PostgreSQL.” “Cloud database.” “Redundant, multi-zone NoSQL backend.”
Those are all terms that describe ecommerce systems that use databases. But, what, exactly, do those terms mean? Is it good... Read More »
Contributor Jill Kocher... Read More »