Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media
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Google Ads

Top Ecommerce Ad Segments

First-party data remains an underutilized marketing asset of ecommerce companies.

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Content Marketing

AI Can Kill Content Marketing

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Marketing & Advertising

Second-party Data Could Unlock Ad Targeting

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Google Ads

Optimizing Google Ads without Keywords

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Content Marketing

5 Content Marketing Ideas for April 2024

Andrew Faris
Marketing & Advertising

Directness Wins in Advertising

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Email Marketing

Email Delivery, Explained

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Email Marketing

Email and Text Marketing Are Cookie-proof

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Marketing & Advertising

Shopify ‘Audiences’ Boosts Cookieless Ads

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Content Marketing

Wide-base Strategy for Short-form Videos

Content Marketing

5 Content Marketing Ideas for March 2024

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Google Ads

Understanding YouTube Campaign Types

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Email Marketing

Privacy Tactics Complicate Ecommerce Marketing

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Email Marketing

Secrets of Email Segmentation

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Social Media

Reddit Is a Marketing Goldmine

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Google Ads

How to Forecast PPC Costs and Revenue

Joe Anhalt
Marketing & Advertising

Brand Building Is World Building

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Content Marketing

5 Content Marketing Ideas for February 2024

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Content Marketing

AI Tools for SEO Content Briefs

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Marketing & Advertising

iOS 17 Will Impact Podcast Ad Metrics

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Marketing & Advertising

10 Outstanding Marketing Campaigns from 2023

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Social Media

The Key to Successful Advertising

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Google Ads

Google Ad Tactics for 2024

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Content Marketing

5 Content Marketing Ideas for January 2024

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Social Media

AI Tools to Create Reels, TikToks, Shorts

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Content Marketing

Ecommerce Benefits of Content Marketing

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Google Ads

Google Ads’ Holiday Timesavers

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Social Media

AI Tools for Better Social Media Profiles

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