Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Social Media
The Key to Successful Advertising
December 10, 2023 • Andrew Broadbent
Emotions drive most purchase decisions, not product specs or features.
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Google Ads
Google Ad Tactics for 2024
December 7, 2023 • Matthew Umbro
Google Ads is already incorporating AI into its interface. More changes are coming, including the elimination of third-party cookies.
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Content Marketing
5 Content Marketing Ideas for January 2024
December 3, 2023 • Armando Roggio
This month's installment includes topics for "national days," promotional calendars, product innovation, and more.
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Social Media
AI Tools to Create Reels, TikToks, Shorts
November 14, 2023 • Ann Smarty
Producing mini videos for social media once took hours. No more.
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Content Marketing
Ecommerce Benefits of Content Marketing
November 14, 2023 • Armando Roggio
Done well, content helps merchants attract, engage, and retain customers.
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Google Ads
Google Ads’ Holiday Timesavers
November 12, 2023 • Matthew Umbro
Don't waste time on menial advertising tasks. Here are four handy productivity boosters.
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Social Media
AI Tools for Better Social Media Profiles
November 7, 2023 • Ann Smarty
Done well, social media profiles entice followers and drive website engagement.
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Content Marketing
5 Content Marketing Ideas for December 2023
November 5, 2023 • Armando Roggio
In December, consider Santa's List Day, AI suggestions, looking back and ahead, and self-gifting guides.
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Google Ads
New ‘Search Themes’ Boost Performance Max Ads
October 30, 2023 • Armando Roggio
Google's new targeting feature allows advertisers to finetune a target audience, improving performance.
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Social Media
20 Popular Pinterest Accounts for Marketing Inspiration
October 29, 2023 • Sig Ueland
More than half of Pinterest users access the platform to shop. The number of buyable products has increased 50% year over year.
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Email Marketing
Retention.com Founder on ‘Email Laundering’
October 27, 2023 • Eric Bandholz
Linking anonymous website visitors to their email addresses is big business.
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Social Media
New TikTok Shop Spurs BK Beauty
October 20, 2023 • Eric Bandholz
The Austin, Texas-based direct-to-consumer cosmetics brand has experienced big success. Early sales from TikTok Shop are promising.
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Google Ads
Value-based Bidding Drives Google Ads Success
October 12, 2023 • Matthew Umbro
Automated bid strategies based on conversion values and target ROAS produces the most profits.
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Social Media
Charts: Top Global Social Networks Q3 2023
October 11, 2023 • Adel Boukarroum
Meta-owned properties — Facebook, Instagram, WhatsApp, Messenger — dominant global social media.
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Social Media
AI Tools to Create Social Media Videos
October 10, 2023 • Ann Smarty
Producing social media videos has never been easier or more impactful.
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Email Marketing
New Gmail and Yahoo Policies Impact Ecommerce
October 8, 2023 • Armando Roggio
New rules from top email services aim to reduce spam and deliver messages that recipients want.
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Content Marketing
5 Content Marketing Ideas for Nov. 2023
October 2, 2023 • Armando Roggio
Black Friday, sandwiches, elections, board games, and aviation are a few tempting topics for November 2023.
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Content Marketing
Advertorials Bridge Storytelling and Selling
October 1, 2023 • Armando Roggio
Print publishers have long used advertorials to drive immediate sales. Online merchants can use them, too.
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Social Media
ChatGPT Prompts for Social Media Marketing
September 26, 2023 • Ann Smarty
The right prompts can increase social media productivity with idea suggestions, sample posts, repurposed content, and more.
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Email Marketing
Benefits of Email Opt-outs
September 24, 2023 • Samantha Collier
Holidays can be painful for consumers. Allowing subscribers to temporarily opt-out of promotional emails can lower unsubscribes and drive trust.
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Social Media
Build a Community, Says Sendlane CEO
September 22, 2023 • Eric Bandholz
How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim.
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Content Marketing
Best Content Types for ChatGPT
September 19, 2023 • Ann Smarty
ChatGPT cannot share personal experiences, but it can help with rote descriptions, repurposed text, and more.
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Content Marketing
A Subtle Change to Win Backlinks
September 10, 2023 • Armando Roggio
What types of content would appeal to potential linkers, such as bloggers, journalists, and editors?
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Social Media
Ecom Exec: Marketing Attribution Is a Waste
September 8, 2023 • Eric Bandholz
Andrew Faris, a former ecommerce CEO, now advises merchants on growth strategies, including Meta Ads management.
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Content Marketing
5 Content Marketing Ideas for October 2023
September 5, 2023 • Armando Roggio
This installment of our long-running series includes ideas for Disney, Halloween, baseball, breast cancer, and an infamous radio broadcast.
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Google Ads
Unpacking ‘Demand Gen’ Google Ads
September 3, 2023 • Matthew Umbro
Google's new top-of-funnel campaign type includes in-feed ads in YouTube Shorts.
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Marketing & Advertising
Tools to Monitor Competitors’ Ads
August 22, 2023 • Samantha Collier
Platforms such as TikTok, Google, Meta, and LinkedIn provide free details of all advertisements — the owner, views, run date, more.
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Google Ads
ChatGPT Prompts for Pay-per-click Ads
August 21, 2023 • Ann Smarty
Grouping keywords, estimating budgets, generating copy — ChatGPT can streamline paid search and social media campaigns.
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Content Marketing
ChatGPT Prompts for Content Ideas
August 15, 2023 • Ann Smarty
Specificity and persistence are keys for generating meaningful results from ChatGPT.
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Google Ads
Google Ads Streamlines Switch to Performance Max
August 13, 2023 • Matthew Umbro
Gradual is better when upgrading Dynamic Search and Display campaigns to Performance Max.