URLs are what search engines use to aggregate all the data they collect regarding a page of content. For search engine optimization, what’s in a URL can be the difference... Read More »
Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with... Read More »
Every domain acquires authority based largely on the quality and quantity of links pointing to it. When your business model necessitates multiple domains, harness them in a mutually beneficial linking... Read More »
Multichannel marketing is the practice of engaging with consumers across different channels, such as websites, mobile apps, brick-and-mortar stores, mail order catalogs, and even promotional events.
Why Multichannel Marketing?
Retailers typically have... Read More »
Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed. As an author and email-marketing practitioner, I’m often asked... Read More »
For every far-reaching strategy that can improve your site’s natural search performance, there is an equally important and far more mundane technical task that can disable it, often with a... Read More »
Amazon, the ecommerce giant, is showing greater interest in the digital advertising arena, expanding its offerings and attracting a new type of client: big brands that advertise on television and... Read More »
Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team.
Useful, informative,... Read More »
Need ideas to inspire your content marketing? In May 2017, you might try covering pets, writing about The Twilight Zone, speaking at a conference, interacting with shoppers, or making a... Read More »
Search engine optimization requires change. You can’t optimize something without changing it in some way. All change comes with a performance risk as well as a potential improvement Read More »
Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them. In this post, I’ll review examples of how ecommerce... Read More »
Video is big and getting bigger. According to a study from Cisco, by 2021 over 75 percent of global mobile data traffic will be video, and there will be more... Read More »
Keywords are the language of search engine optimization, search engine advertising, and even search on a retailer’s own website. So the better an online store’s managers and marketers understand the... Read More »
You may have missed the blog post from AdWords on March 17 about the expansion of close variants. The second paragraph of that post reads, in part:
… over the coming months... Read More »
Changes in content, linking, and URL structure dramatically impact natural search performance. Knowing the risks as well as the rewards involved in these site changes, before you launch, will help... Read More »
Major affiliate networks such as ShareASale and CJ by Conversant have thousands of active affiliate programs. I tell merchants that every one of these programs is a competitor because affiliates... Read More »
By following updates on social media platforms, brands can discover new features to run all aspects of a business.
Here is a list of recent updates from social media platforms.... Read More »
In order to rank in natural search, your site has to first be crawled and indexed. Sites that can’t be accessed by search engine bots will drive neither the traffic... Read More »
Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google.
With each new campaign, invest some time into... Read More »
Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and... Read More »
The way in which you cobble your site together — how you categorize products, which categories you choose to make most prominent, and how you name them — has an... Read More »
BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may... Read More »
Facebook continues to develop and grow its online advertising platform. It has recently released a new way to define audiences that is based on interaction inside of Facebook. In this... Read More »
Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s... Read More »
When optimizing a large site for search engines, you need a plan of attack. Keyword mapping is the process by which you determine which keywords of the thousands identified in... Read More »
In April 2017, content marketers can find topics in the month’s well-known holidays, spring activities, and even poetry.
Content marketing is the act of creating, publishing, and distributing content with the... Read More »
A content marketing stack is a collection of software tools and technologies gathered for the express purpose of helping a business use articles, graphics, podcasts, videos, or similar to attract... Read More »
The best keyword research will have zero impact on your site's search engine rankings unless you actually use the research, to optimize. But where do the keywords go? What are... Read More »
Finding the right affiliates to build an affiliate-marketing program means understanding their traffic sources before they are approved. Affiliates come in all shapes and sizes. Once a manager can identify... Read More »
Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses,... Read More »