Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media

Social Media
Twitter Launches Redesign with New Header Image

September 26, 2012 • Paul Chaney

Twitter recently launched a redesign of the profile page, which includes a new header image that sits atop a user's feed stream. The image resembles Facebook’s Timeline cover image and provides merchants with a unique opportunity to showcase their brands. How to Set Up a Header Image ...
Marketing & Advertising
5 Keys to Social Commerce Success

September 25, 2012 • Gagan Mehra

Many companies use social media sites to facilitate ecommerce sales. Some of them have attempted to sell products directly on Facebook. Others use social media to spur traffic and sales at their own ecommerce sites. The results of these collective efforts have been mixed. Some large...
Email Marketing
5 Holiday Email Marketing Tips

September 20, 2012 • Carolyn Nye

For ecommerce businesses, September is crucial for planning a successful holiday-sales season. For email marketing, starting the planning now will allow more time for last minute changes and time-sensitive promotions. Below, I'll offer five tips to make the most from your holiday email...
Social Media
7 Social Shopping Sites to Sell Products

September 19, 2012 • Paul Chaney

Social shopping sites can assist consumers to find products. You are likely familiar with popular sites that fit into this category — Etsy, Fab.com and Pinterest, in particular. But here are seven others that may be used by smaller retailers to list products for sale. 1. Blomming En...
Social Media
Top 20 Viral Marketing Videos

September 18, 2012 • Sig Ueland

If you want to find brand videos having an impact, follow what's being shared. Here is a list of the top 20 shared marketing videos over the last thirty days. Included in this list are non-profit organizations, political campaign videos, and an education documentary. This information...
Social Media
Twitter Advertising for Small Business

September 12, 2012 • Paul Chaney

Twitter offers two affordably priced advertising options for smaller businesses: "Promoted Accounts" and "Promoted Tweets." Promoted Accounts. Twitter looks at your current followers and then finds people with similar interests. When it discovers a match, Twitter recommends you in th...
Social Media
Google+ For Business Now in Apps

September 11, 2012 • Armando Roggio

Recently Google released a set of Google+ features that encourage collaboration within an enterprise. These new features will be available to the company's current Google Apps for Business customers on a trail basis at least through the end of 2013. The Google Apps for Business suite i...
Social Media
10 Brand Campaigns on Twitter

September 5, 2012 • Sig Ueland

Twitter is about what’s happening right now. For companies, Twitter can be an effective platform to reach and to interact with an audience. Here is a list of brand campaigns on Twitter. Some of these campaigns use Twitter to deliver rewards to customers. Other campaigns use Twitter to ...
Social Media
Facebook Launches Targeted Page Posts

September 4, 2012 • Paul Chaney

Facebook continues to launch new features in an attempt to position itself as a marketing platform. The latest is targeted page posts, which enable retailers to create Facebook Page posts that reach specific audience segments. For example, if a merchant needs to market to women within...
Google Ads
Google’s Product Listing Ads: Cheaper, More Profitable

August 30, 2012 • Scott Smigler

I’ve previously written about why you should make Google’s Product Listing Ads a priority. If you’ve followed my advice in "Cheaper Clicks from AdWords Coming?" and, more recently, "5 Steps to Prepare for Google Shopping," there’s a good chance you’ve observed a sharp increase in pay-pe...
Influencers & Affiliates
Affiliate Marketing: Recruiting Content Sites

August 29, 2012 • Carolyn Kmet

In affiliate marketing, sites that feature unique content are highly valued. A few examples include product review sites such as Steves-digicams.com; blogs such as Icoulduseadeal.com; and online forums, such as ...
Social Media
6 Tips for Selling Directly on Facebook

August 21, 2012 • Paul Chaney

At a time when large retailers like Gap, Nordstrom and J.C. Penney have shuttered their Facebook stores, smaller ecommerce merchants appear to be finding success. In a guest article at Forbes, Rusian Fazlyev, CEO of social-media ecommerce platform Ecwid, said that Facebook commerce is...
Influencers & Affiliates
3 Ways to Help Affiliates Pin Products

August 20, 2012 • Armando Roggio

Merging affiliate marketing with photo sharing on social media sites may help online retailers boost site traffic and sales whilst earning loyal patrons. Affiliate marketing is pay-per-performance marketing wherein merchants reward affiliates — sometimes called "publishers" — that driv...
Social Media
Barebones Social Media Marketing

August 14, 2012 • Paul Chaney

How do you manage social media when you have little time or money? All too often that is the situation in which merchants find themselves. Faced with many demands, merchants oftentimes have little time or money to engage on social networks like Facebook, Twitter, Pinterest or LinkedIn. ...
Social Media
34 People to Follow on Google+

August 14, 2012 • Sig Ueland

Google+ is one year old. While the social network has not achieved the critical mass of Facebook or Twitter, Google+ hosts a large and engaged community that includes entrepreneurial giants, tech visionaries and social media super-stars. Here is a list of people to follow on Google+. E...
Social Media
3 Pinterest Apps for Facebook Pages

August 7, 2012 • Paul Chaney

Facebook and Pinterest continue to grow in popularity for social commerce marketing channels among retailers. Until recently, however, there was no convenient way to tie the two together. Two companies — Woobox and Tabfusion — have now developed easy to use apps that allow merchants to ...
Social Media
5 Tips for Pinterest Pin-to-Win Contests

August 6, 2012 • Armando Roggio

Pinterest is the most important new social sharing site in 2012, giving online marketers both a new way to engage potential customers and a means of boosting sales. Although there have been conflicting reports of just how Pinterest is impacting business fundamentals like sales, the gen...
Email Marketing
Email Case Study: Moosejaw Adds Personality to Email Messages

August 2, 2012 • Carolyn Nye

The challenge with an ongoing email program is that people are busy. Unless they have a need for your product or service, they aren’t necessarily going to open your email and purchase from you immediately. To stay relevant and keep email recipients engaged, some retailers are turning to...
Social Media
Understanding the 6 Facebook Post Types

August 1, 2012 • Paul Chaney

There are six types of posts you can make to your Facebook page: Video, Photo, Link, Question, Event, and Text. This article outlines reasons why you would use them and best practices for each post type. 1. Video Videos are among the most compelling and popular formats for Facebook p...
Content Marketing
How to Write an Online Press Release

August 1, 2012 • Lorrie Thomas Ross

Today’s web-driven world makes it possible for companies large and small to create news simply by writing and publishing their own newsworthy content. The way to get started is by writing and sharing powerful press releases online.
Google Ads
5 Steps to Prepare for Google Shopping

July 31, 2012 • Scott Smigler

In "Cheaper Clicks from AdWords Coming?," I encouraged merchants to try Google's Product Listing Ads because they produce exceptional results. They are the paid version of Google’s free product listings, which for many merchants are a major source of sales. Google recently announced, in...
Influencers & Affiliates
Affiliate Marketing: 3 Incentives to Drive Sales

July 31, 2012 • Carolyn Kmet

Ecommerce executives often gauge the success of an affiliate program by how many affiliates have signed up. This is misleading. I’d much rather oversee a program with 25 active and engaged affiliates driving traffic and sales, than thousands of affiliates who aren’t generating any ac...
Social Media
7 Tips for Pinterest Pinning

July 30, 2012 • Armando Roggio

Social sharing site Pinterest has grown to 12 million users and sparked a new surge in social marketing. Some online businesses are hoping to use Pinterest as a way to engage customers and make sales. As with any form of marketing there are some best practices that may make a business'...
Marketing & Advertising
Plastic Surgeon Drives Business With Social Media

July 30, 2012 • Web Marketing Today

Michael Salzhauer is a plastic surgeon with a passion for Internet marketing. He attributes virtually all of his new-patient business to it. His company, Bal Harbour Plastic Surgery, has posted videos on YouTube that have
Email Marketing
Sending HTML and Plain Text Email Simultaneously

July 25, 2012 • Web Marketing Today

With so many different smartphones and tablets, it’s important to be able to display your company's emails in the way that the mobile browser is best suited. Some mobile browsers will show your email in its full HTML form. Others will default to just plain text. How do you know which version to send to each recipient? The solution to this problem is to craft an email which has two parts: one that displays your complete graphics and the other made up of nothing more than conventional text, with no images and colors.
Social Media
10 Strategies for Effective Facebook Posts

July 23, 2012 • Paul Chaney

There are 901 million Facebook users, and the average user creates 90 pieces of content each month, according to the company. Filtering through this mountain of content to get your message seen by Fans and their friends can be difficult. Here are 10 Facebook posting strategies that ca...
Email Marketing
4 Ways to Improve Email Deliverability

July 18, 2012 • Carolyn Nye

For an email-marketing program to be successful, the message must be delivered. In this article, I'll explain email deliverability basics, and offer four tips to make sure your emails hit the inbox of your recipients. 1. Know Your IP Address An IP address is a numerical number for th...
Social Media
9 Ways to Increase Twitter Engagement

July 17, 2012 • Paul Chaney

A new report from social commerce company Buddy Media offers insights on how businesses can use Twitter to heighten engagement and produce favorable results. It states that to more effectively leverage Twitter as a marketing channel, businesses need to know "when to Tweet, what to Tweet...
Social Media
14 Pinterest-Like Sites for Product Promotion

July 9, 2012 • Armando Roggio

Popular photography and video tagging site Pinterest and its many clones have sparked a product-photo sharing frenzy that may present a good marketing opportunity for retailers. Pinterest and similar sites allow users to “pin,” “fancy,” “tag,” and “tap” images and videos in a manner ve...
Social Media
20 Top Brands on Socialcam

July 9, 2012 • Sig Ueland

Socialcam is a free video-sharing platform for iOS and Android. Socialcam creates fast and easy clip sharing in the same way that Instagram makes mobile photos instantly sharable. Brands are using the platform to share their stories, as well as deliver engaging entertainment. Here are ...

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