As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor.
1. Niche Social Networks... Read More »
Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals.
The CMO Survey, a leading source of information... Read More »
In addition to social media marketing, Twitter offers companies an easy way to expand their customer service efforts. Twitter provides shoppers with a simple and... Read More »
The social web has gone visual. One look at your Facebook News Feed provides proof. You now see more graphics, photos, and videos than ever.... Read More »
It’s time to round up the social media campaigns in 2014 that have stood out from the crowd. Here are my favorites.
1. Cancer Research #NoMakeUpSelfie
First... Read More »
In “45 Tools to Generate Content, for Ecommerce,” my article last week, I listed tools to generate content to attract and retain customers. Once you... Read More »
Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing.
Called Twitter Small Business Planner, the app offers “tactical guidance... Read More »
Twitter recently conducted a survey of 500 U.S. consumers who use the platform at least monthly and, also, participate in holiday shopping. The results provide... Read More »
With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer.
Considering the fact... Read More »
Due to its focus on fostering business-to-business relationships, LinkedIn is a social network that B2B ecommerce companies should use to build brand awareness and establish... Read More »
Twitter is possibly the least understood of all social networks used by smaller businesses. It is not unusual to hear business owners say that they... Read More »
Customer service can make or break an online business. A willingness by merchants to address customer feedback demonstrates concern, which helps assure new shoppers. It... Read More »
With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation.
While Facebook, like other... Read More »
The holidays will soon be upon us. With just 26 days between Black Friday and Christmas and a reported 15.5 percent growth in ecommerce sales... Read More »
In the ten years since I started blogging, I have honed a process for researching, writing, and editing. I have experimented with many tools in... Read More »
Hundreds of third-party applications and utilities are available to enhance your marketing efforts on Twitter. Here are ten that I use and recommend.
Twitterfeed automates... Read More »
A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social.
Here... Read More »
The use of quality images can be the difference between 50 or 500 social media followers. From Facebook to Twitter to Pinterest to Tumblr, the... Read More »
Pinterest recently launched a new version of its analytics tool. It can help ecommerce merchants connect with their customers and prospects, on and off Pinterest.
You... Read More »
Buffer is a social media engagement application built to make it easier for online marketers to curate and share content on Twitter, Facebook, LinkedIn, Google+... Read More »
In April, Pinterest introduced Guided Search to its mobile app and brought it to desktop users in June.
Guided Search is designed to present a variety... Read More »
September 11, 2014 • Sig Ueland
Up-and-coming social networks can be good places to establish your brand, run an experimental campaign with highly-engaged users, and develop a following before a network... Read More »
Facebook released Business Manager earlier this year. It is the social network’s newest tool to help business owners manage their presence on Facebook.
Primarily designed for large... Read More »
Twitter has developed a way to make its ads more useful by displaying promoted content from advertisers to users who have shown interest.
The new feature,... Read More »
Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not... Read More »
Twitter for Websites is a suite of embeddable buttons and widgets that facilitate sharing a site’s content on Twitter, adding a layer of interactivity to... Read More »
Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales.
To understand why Pinterest may... Read More »
Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users... Read More »
One aspect of Twitter that often gets overlooked is Lists, which is a curated group of Twitter users organized into lists based on interests.
Lists can... Read More »
Selling products on third-party websites is not new. What is new is Facebook’s latest test, the so-called Facebook Buy button, that allows ecommerce merchants to... Read More »