It can be easy to fall back on tried and trusted formats when developing content for social media channels. Sometimes there isn’t time to think... Read More »
Short links are popular. You’ve likely seen them, such as in the form of a bit.ly, though there are plenty of other services. The benefits... Read More »
While setting up conversion tracking is a must, setting up values for those conversions is equally important. Even if you don’t have an ecommerce site... Read More »
Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media plan can... Read More »
Twitter is arguably the most powerful social network for monitoring and promoting the real-time presence of a brand. And with an abundance of free tools... Read More »
Content curation is the process of gathering content — blog posts, images, videos — from a variety of sources. Sharing relevant information with your customers... Read More »
Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary to measure conversions from marketing... Read More »
Promoting your brand on social media has become an essential step in developing your business. But it’s a challenge to know when to post and... Read More »
In Facebook’s latest earnings report, Mark Zuckerberg called out its video performance, noting Facebook has reached a milestone of more than 4 billion daily views,... Read More »
A key role of analytics is tracking and understanding how all the different channels — especially social channels — work together to drive sales on... Read More »
Periscope and Meerkat are apps that stream video content live and promote the streams through Twitter. These apps take real-time communication into the era of... Read More »
“Beyond Facebook: 74 Popular Social Networks Worldwide” is our list from 2011 of the leading social media sites. But much has changed since then, with... Read More »
Instagram is a platform to share quirky moments and inspirational experiences. With 300 million monthly users, it’s also a place for businesses to develop and... Read More »
Facebook’s video capabilities are gaining momentum, with new functionality and advertising options. Video is taking over our Facebook newsfeeds. Many ecommerce video marketers are starting to... Read More »
Instagram has become a space where businesses can engage with shoppers and increase sales. We addressed different ways to use Instagram for business in “10 Ways... Read More »
In “12 Free Animated GIF Creators,” my article last week, I addressed tools to create animated GIFs for your website, email, and social media campaigns.... Read More »
There are plenty of ways that small businesses can grow a Twitter following without spending a lot of money. Here are six examples.
Tyres 2 U:... Read More »
Twitter recently launched three new features that extend the platform’s usefulness as a marketing tool for ecommerce merchants. The features are group direct messages, video, and quick... Read More »
The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific... Read More »
SlideShare, the presentation software platform, may be one of the most overlooked and underutilized tools for B2B ecommerce content marketing.
There are several reasons to consider... Read More »
Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and influential... Read More »
WhatsApp is a mobile messaging app that allows users to communicate via free SMS style messages within the app. It launched in 2009 and gained... Read More »
If you create or curate content on the web, you may want to consider the use of software tools to automate the distribution process. Today, I... Read More »
It’s difficult to find a website or ecommerce product page that does not include sharing buttons to sites such as Facebook, Twitter, Pinterest, and others.
Many Internet... Read More »
Last week, I addressed the pros and cons of using Hootsuite for social media management. This week, I review another popular tool, Sprout Social.
Well-organized dashboard. Of... Read More »
Businesses that sell primarily to other companies can use social media to expand a brand, convey a vision, engage a community, promote products, and even provide... Read More »
This article will address how to review and retool social media marketing for 2015, to improve its effectiveness.
1. Conduct a Channel Audit
You can’t retool until you know... Read More »
Social media management platforms can save time. This is especially the case for companies and individuals that maintain a presence on multiple social sites, such... Read More »
When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time... Read More »
As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor.
1. Niche Social Networks... Read More »