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Life of a Mom-preneur

  • Notes from an industry conference

    March 22, 2014 •

    When my ex-husband traveled to industry conferences, leaving me at home with the kids, I considered him lucky. He would pack his suit, underwear, and ... Read Full Column » 3 Comments 29 Shares

  • Once upon a time

    February 25, 2014 •

    Who doesn’t love a good story? We read them in books, watch them in movies, and listen to and tell them to our friends and ... Read Full Column » 6 Comments 40 Shares

  • Mom-preneurs: CEO of two companies

    January 27, 2014 •

    Many times when stay at home moms are asked about their jobs, they respond that they are the CEO of their families. Being a mom-preneur, ... Read Full Column » 22 Shares

  • The entrepreneurial marriage

    November 8, 2013 •

    For those of you out of the dating world, do you remember what it was like? Forget about the nightmare dates. Instead, remember all those ... Read Full Column » 18 Shares

  • Everyday Acts that Turn into Magical Moments

    October 9, 2013 •

    Last week was high school homecoming for two of my daughters. They each went out to a local restaurant with their friends for dinner. When ... Read Full Column » 25 Shares

  • Being a Mom-preneur in a Man-preneur World

    September 9, 2013 •

    I was recently at a learning event for entrepreneurs. This group was made up of owners of businesses with revenues in the same range as ... Read Full Column » 7 Comments 55 Shares

  • Sounds of Summer for a Mom-preneur

    August 13, 2013 •

    Ahh. Sounds of summer. Crickets chirping. Birds tweeting. Waves crashing. Children’s laughter. Wait! These are the sounds I only dream of hearing all summer; not ... Read Full Column » 2 Comments 24 Shares

  • Trust in your customers

    March 29, 2013 •

    There’s a lot of talk about trust in business. I read a lot about the importance of good customer service, quality products, toll free numbers, and contact information on your site, etc. But something I haven’t seen discussed much is trust in your customers. This year I have seen more... Read Full Column » 4 Comments 4 Shares

  • Surviving the stages of my business

    January 3, 2013 •

    I haven’t blogged for Practical Ecommerce in months and I apologize for that. Many of you have reached out to me by email, which has been very inspiring for me this year. In April my business partner retired and I’ve been racing like mad trying to keep up with every aspect of the busi... Read Full Column » 5 Comments 2 Shares

  • Going Solo

    April 29, 2012 •

    April has been an interesting month full of change for us. My business partner decided to retire so I am now the sole owner of It’s all very exciting and scary at the same time. We started this online venture together when we took her local candle business and tur... Read Full Column » 5 Comments

  • A Real Job

    February 21, 2012 •

    A few months ago I took on a part-time seasonal job just to help us get through the holidays and take some pressure off the business as my main source of income since we are still battling that Panda update. I thought it was a great idea at first. I could get out of the house, meet ne... Read Full Column » 3 Comments

  • The Year of the Panda

    January 30, 2012 •

    I am very happy that 2011 is over. Usually every January I like to look back over the past year and see the growth and progress our little business has made. This January I would like to just forget 2011 all together. We were one of the many sites hit by the Google Panda Update. W... Read Full Column » 1 Comment

  • Losing Balance

    October 24, 2011 •

    Things have been a little crazy around here, so I apologize I haven’t written this blog in awhile. The last couple of months have been a true whirlwind of work, kids and life. Have you ever felt so overwhelmed that you felt crushed by everything going on around you? I often write abo... Read Full Column »

  • Playing the E-Commerce Game

    July 31, 2011 •

    I remember when we were just getting started online. It was still early in the game and we didn’t have too many competitors. I remember the thrill of seeing a page I created show up in Google search results. It seemed so easy back then. I felt like we had joined a race and we could ... Read Full Column » 4 Comments

  • Service and Trust

    June 30, 2011 •

    I usually blog about things that happen to me outside of eCommerce because so many times the experience can be valuable and I can apply it to help me run my business better. For instance, I ran into some of the best customer service I have seen in a long time and felt I needed to blog ... Read Full Column » 3 Comments

  • Making Progress

    May 30, 2011 •

    In my last post I talked about all of the problems we seem to be having this year. After writing that post and reading the great advice from Practical Ecommerce readers, I have spent the last few weeks making a lot of changes. Even though it is still early I am already seeing results.... Read Full Column » 2 Comments

  • The Year of Problems

    May 1, 2011 •

    2011 has been a very interesting year so far. The number of fraudulent orders is up, we get phone calls daily asking us to match the price of other online stores, returns have doubled and complaints about quality or item size have gone up. We are facing a new issue with our suppliers... Read Full Column » 5 Comments

  • Working Without Distractions

    March 31, 2011 •

    It is Spring Break here and for the first time I sent the kids over the river and through the woods to their Grandmother’s house. They are having a great time and for the first time ever I am able to focus 100% of my energy on work. I was looking forward to this for weeks, knowing tha... Read Full Column » 1 Comment

  • Fraud on the rise?

    February 28, 2011 •

    2011 so far has been the year of fraud and theft for us. In the last five years we’ve had 1 maybe 2 fraudulent orders. This year so far we’ve had three. Just last week three customers called to tell us that even though UPS shows their package was delivered, they never received it. T... Read Full Column » 10 Comments

  • Cutting Costs for 2011

    January 31, 2011 •

    It’s a new year which means time for new goals. Sure I want to lose a few pounds, but business wise I’d like to lose a few bills this year. I have spent most of January really going over our books trying to find where we can save some money. Of course we want to see our sales go up t... Read Full Column » 3 Comments

  • If We Build It They Will Come

    December 1, 2010 •

    Lately I have been getting a lot of inquiries from friends and acquaintances that have seen the success we have had online and want to start their own E-Commerce business. Many come to me for advice on where to go for website hosting, how to design a site and most importantly what to s... Read Full Column » 6 Comments

  • Time to Re-Group and Review

    November 1, 2010 •

    The last few years in our business have been quite a whirlwind. We saw success quickly in the beginning and have spent a lot of time trying to keep up. Our busy season has ended and it’s time to review. This year was the first year that we didn’t see tremendous growth in our business... Read Full Column » 8 Comments

  • Running Your Business while Depending on Others

    September 30, 2010 •

    In my business I have to rely on many drop ship suppliers. Being a control freak this is very difficult for me to handle. I dream of the day I can warehouse my own items and ship direct, but until funds are available for that venture, drop shipping will have to work for now. I depend... Read Full Column » 4 Comments

  • Know Your Target Audience

    September 1, 2010 •

    My kids were flipping through one of our favorite family magazines when all of sudden I heard giggles. You know the giggles that mean they are doing something they shouldn’t be. I come around the corner to see what they are doing and I see an advertisement that is clearly not appropri... Read Full Column » 5 Comments

  • Looking Back, Moving Forward

    July 27, 2010 •

    We are in the middle of moving across the state and as I was packing up my office I found a journal. In it I found a list of why I wanted to start an online business and what I wanted that business to provide. The list was written 5 years ago. It’s funny to look back at this list now... Read Full Column » 2 Comments

  • Giving your customers what they want…ATTENTION

    June 30, 2010 •

    In my business I expect the best, no exceptions. This goes for my business partner, my family and anyone that I do business with. That may make me seem like an awful person. I’m really not that bad. I just figure if you are going to put forth the effort, why not do the best that you... Read Full Column » 2 Comments

  • Little Entrepreneurs

    May 28, 2010 •

    The other day my kids approached me and informed me that they wanted to start their own online business. They have a fantastic idea so I figured what the heck; this will be a great summer project. We sat down and brainstormed over lunch, and before I knew it we had been talking for ov... Read Full Column » 1 Comment

  • Confidence as a Mom-preneur and as Myself

    April 27, 2010 •

    Something that I have struggled with since making the choice to stay home and making the choice to start and run a business from home is having confidence in myself. It may seem crazy to think that an entrepreneur would lack confidence. In fact I’ve always felt that confidence is one ... Read Full Column » 3 Comments

  • Free Education and Networking (and I didn’t even leave the house)

    March 2, 2010 •

    I apologize I haven’t been blogging a lot here on Practical Ecommerce. Our busy season has begun and of course I am in the never ending quest to keep up with the business, my kids, the house etc. etc. I wanted to blog about something that I experienced this weekend. I know many of us... Read Full Column » 2 Comments

  • Missed Opportunity

    February 1, 2010 •

    I was listening to the radio the other day when a commercial for a local business came on. They were making it very easy to do something very small that could help many. I listened some more and learned that if I bring in gently used shoes they would donate them to people in Haiti. W... Read Full Column » 2 Comments

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