Practical Ecommerce

Mom-preneurs: CEO of two companies

Many times when stay at home moms are asked about their jobs, they respond that they are the CEO of their families. Being a mom-preneur, I’m frequently asked by my friends what I typically do in the course of a day for my business. I started thinking, how does being a CEO of a business actually compare to being the CEO of my family? The results are astounding.

Administrative duties at home include filling out school forms, organizing the home office, purchasing household supplies, and planning events (think – birthday parties). Let’s not forget making all arrangements for visitors, mostly for my three daughters.

Customer service issues take up the majority of a household CEO’s day. We have the most difficult customers — our kids. We answer customer inquiries, provide advice, help them solve problems, and provide service: clothes need mending, toys break, and someone needs to find the perfect necklace to go with her dress for the Valentine’s Day dance.

With regards to distribution, we need to ensure that the “goods” are securely packed (buckling in car seats), and that they are dispatched at the right time (the soccer game starts promptly at 1:00 p.m. and the players need to be there 30 minutes early). We plan and schedule vehicle routes (car pools) and need to deal with distribution problems (the car is in the shop, but the kids still need to get to school and their activities).

Finance is a stressful area for all CEOs. Hopefully all payments are received — our income, money due from friends for group gifts, teacher gifts, and meals sent to families in need. We review and pay all invoices (bills), prepare payroll, and pay staff salaries (determining and paying allowances), and record all payments and expenditures (checkbook). When a new computer, television, or air conditioner is needed, we advise on sources of finance for capital expenditures.

There are many human resources tasks. We need to advertise job vacancies (we need to find a lawn care service); we arrange interviews (talk with various lawn care companies, get bids) and make our selections. We arrange staff training and encourage continuing professional development, such as dance lessons and tutoring. We monitor the working conditions of the staff — they deserve a clean house and enjoyable, healthy meals. We check their health and safety — yearly doctor visits, regular immunizations, and medicine. There are the legal rights and responsibilities such as getting the 16 year old her driver’s license, getting the 18 year old registered to vote, and making sure to monitor the high school parties to ensure that there are no alcohol or drugs. Unfortunately, there is always disciplinary action; no parent likes to ground their children or need to take away car or phone privileges.

IT duties include purchasing and maintaining cell phones, computers, printers, televisions, and tablets.

Recently, I have needed to step up my sales duties by helping my daughter fill out college applications and write college essays. We need to discuss why it may be better for her to go to one college over another. But thank goodness, my days of selling Girl Scout cookies are over.

Production. This is our ultimate goal, to produce young adults who are ready and able to live independently. We help instill their values and morals. The kids get to school. Moms review report cards and attend school conferences to ensure that all is on target and going well. We make sure that production is on schedule and resolve delays or problems: Is speech therapy or a reading tutor needed?

Research and development tasks include college visits, which school (private or public) is best for our children, and which classes should they sign up for in high school.

So, when we moms say that we are the CEO of our household, it is no joke. Although the customers and staff are very different, the tasks that I perform at StorkGifts.com are the same tasks I perform for my home. I would venture to say, that in the end, the results and quality of my hard work at home is more important. Our kids are the future, after all.

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