There seems to be a well-meaning but misguided belief that as online retailers we should under-promise and over-deliver to make our customers more loyal.
But I ... Read Full Column »
My Wedding Decor turned seven months old on November 23.
In the last month, advice from three sources — a wedding directory business development manager, a ... Read Full Column »
With the festive season fast approaching, setting up a gift certificate option on your website can increase sales. This is something I plan to add on ... Read Full Column »
I have installed 15 apps from the Shopify store since launching My Wedding Decor in late April. Here I examine the impact of 10 of ... Read Full Column »
I launched my third ecommerce venture, My Wedding Decor, in April. Since then, I have been working with over 40 wedding-product suppliers. Here’s what I’ve ... Read Full Column »
After eight months of planning, I launched MyWeddingDecor.com.au on April 23. I founded the business to appeal to Australian couples that seek personalized, unique, and ... Read Full Column »
Launching a new website takes a lot of preparation and planning. I first addressed my new ecommerce business, My Wedding Decor, back in February, in “Launching my ... Read Full Column »
The countdown has begun: I launch my Australian wedding decorations website, my third ecommerce venture in 15 years, in eight weeks. And like many online ... Read Full Column »
Whether you’ve been in business for years or you’re just launching a new website, sending samples of your products can grab the attention of shoppers. ... Read Full Column »
Free shipping is commonplace for ecommerce companies. For brick-and-click companies — those with online and physical stores — free pick-up can be a helpful shipping ... Read Full Column »
With the holiday period underway, you may be looking for ways to win new customers and boost sales. Here are eight ideas to consider adding ... Read Full Column »
As we get older, our customers get younger. Generation Y, born between 1982 and 2000, offer online retailers challenges and opportunities. Here are eight tips ... Read Full Column »
If you’re planning to launch a new ecommerce business, you need to think ahead, save money, and make it profitable as soon as possible.
I’ve launched ... Read Full Column »
If you’ve been lucky enough to take a break recently, you may have visited a tourist attraction or two.
What do tourists have in common with ... Read Full Column »
It’s a sad fact that not every website business can successful. Many ecommerce merchants close their websites out of exhaustion, loss of interest, insufficient capital, ... Read Full Column »
For many online retailers, business conditions are tough. What do you do when your sales are dropping and you can’t work out how to reverse ... Read Full Column »
Have you ever been scammed in a business venture? I’ve become a victim of one. What happened to me is typical, I suspect, of online ... Read Full Column »
There are a number of things you can do that cost nothing but offer your customers satisfaction, reassurance, and acknowledgement.
1. Keep your customers informed
This is ... Read Full Column »
Since March 2012, I’ve been writing the monthly “Lessons Learned” column, which has profiled online merchants selling products ranging from remedies for intestinal problems (“Trusting ... Read Full Column »
Christmas is such a major sales period for many online retailers that it can make you overlook Valentine’s Day, which falls barely six weeks later.
Here ... Read Full Column »
When customers start placing holiday orders — and especially as deadlines loom — you need all the help you can get in ensuring their purchases ... Read Full Column »
You may think you can’t tap into the wedding market if you don’t sell venues, honeymoons, caterers, dresses, hair and make-up, invitations, flowers, cars, jewelry, ... Read Full Column »
Less than five months to Christmas Day, now is the time you should be growing your newsletter database as fast and effectively as possible.I just signed up - or attempted to sign up - to 14 online gift retailers' newsletters and here is what I'd suggest.1. Put your newsletter sign-u... Read Full Column »
If you sell online, you can customise online, and if you don't, you're leaving money on the table.So says Anthony Flynn, creator of the customised energy bar company, You Bar, and his co-writer sister Emily Flynn Vencat.Flynn writes a compelling case in his book Custom Nation (BenBe... Read Full Column »
How long do you let poor conversions hamper your sales?After the needle hadn't moved on my unit sales after the holiday period, and my conversion rate was sinking, I hired a conversion specialist from Odesk. (No, I didn't have much money to spend.)My conversion specialist 1, whom I'... Read Full Column »
I'm getting married this year and one of the things I've noticed is how many parallels there are between the process of planning a wedding and planning a website launch as I've just relaunched my own website.Just like a wedding, it doesn't matter if it's your first, second or third (w... Read Full Column »
When was the last time you had a pencil and pad at the ready, stopping to take notes as you read a business-related book?When was the last time you kept interrupting yourself: thinking out-loud, researching the points raised, and logging in to check your statstics?When was the last ... Read Full Column »
You've probably noticed many ways a website could be improved as you shop online.Here's a handful of ones which I encountered recently on other people's websites, as well as my own, which are so easy to fix.Allow customers time to use couponsI Googled for double basin bathroom van... Read Full Column »
How do you respond to the customer enquiries through your Contact Us page?Do you take them seriously? You may be leaving your customer's money and their goodwill on the table.A friend of mine has just launched a baby t-shirt product so out of curiosity and solidarity, we arranged th... Read Full Column »
In the lead-up to Christmas I realised how disproportionately annoyed customers can get with some of the businesses that are out there by experiencing unprofessional service first-hand - especially after comparing it to a first-rate one.Company AWe're about to renovate our house so ... Read Full Column »