Practical Ecommerce

Biggest eCommerce Gainers and Losers in World’s Top 1 Million Websites

A new follow-up survey published today by Tom Robertshaw shows that over the past 9 months, open source eCommerce programs OpenCart and PrestaShop gained the largest percentage of actual live shops in the world’s top 1 million websites. Magento was third among gainers since Robertshaw’s previous survey was done in February of this year.

OpenCart sites in the top one million grew to 155% and PrestaShop sites grew to 120% since the survey was last done in February 2012. In the same time period, Magento sites in the world’s top one million grew to 119%. Magento still has the largest number of web sites in the top one million, with 8,087 total installations.

Biggest losers

The biggest losers since the previous survey are osCommerce, Volusion, and Yahoo! Stores. osCommerce is an older-generation open source eCommerce program, while Volusion and Yahoo! Stores are “cloud solutions” that are paid on a monthly basis like rent, with fees that generally increase with sales volume.

Comparison to October 2011 survey

In comparison to one year earlier when the next most-recent survey was done in October of 2011, OpenCart and PrestaShop are still the biggest gainers, at 231% and 173% respectively over the prior years. Magento remains in third place in the biggest gainers over the previous 12 months, with 145% growth.

The biggest loser over the past year was UberCart, a plug-in for the Drupal Content Management System, with only about 66% of the sites remaining in the world’s top one million compared to one year ago.

About the survey and methodology

Tom Robertshaw, head of UK Magento development company Meanbee, published this update to the survey he has done twice a year for the past several years. Robertshaw’s survey automatically reviews the top 1 million websites as ranked by Alexa.com for distinct “signatures” in the site’s code to confirm that the site runs on that platform. The survey robot checks for forty different eCommerce platforms. The survey robot does not count all live stores on the web that are using that platform; it only counts those in the top 1 million websites as determined by Alexa.com.

The survey is especially useful over time, revealing and confirming trends as programs move through their life cycle. Programs have been added and the methodology tweaked and improved, but results remain consistent.

See the full survey with results for all of the top forty eCommerce platforms at http://tomrobertshaw.net/2012/11/october-2012-ecommerce-survey/.

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Comments ( 7 )

  1. bobschwartz November 6, 2012 Reply

    Kerry –
    Please correct your article as it is incorrect. You speak of NUMBER OF LIVE SHOPS which would be a the count not percentage but rather live shop growth.

    Correction should be that MAGENTO "gained the largest number of actual live shops"

    Magento +1,292
    Open Cart +618
    PrestaShop +434
    And you percentage math looks to be way off:

    = Magento would be 1,292 / 6,795 or 19% with a new total of 8,087 (you write 119% gain??)
    = PretaShop would be 434 / 2,187 or 19% with a new total of 2,621 (you write 120% gain??)
    I believe all your math is wrong here but I don’t have time to verify it all. Please correct these errors.
    Also declaring someone the "Winner" using a percentage vs actual customer count growth isn’t smart. Which would you rather have and who is the real winner, the one with 1,292 new customers or 434?
    If you are going to use percentages then my quick glance says the percentage growth rate winner would be TomatoCart with a growth of 138% (from 13 to 31 customers)….if thats the way you want to quantify a winner but doesnt make sense to me.

    @BobSchwartz

  2. Daniel Kerr November 6, 2012 Reply

    going from 13 shops to 31 in a year is nothing to write home about.

  3. Kerry Watson November 7, 2012 Reply

    Hi Bob, as acknowledged in the original article, your Magento has the largest raw number of shops in the top one million, but I compared the raw numbers to prior reporting periods to find percentage growth rates which is far more dynamic. I changed the word "number" to "percentage" (thank you) and changed a few prepositions to try to make that clearer; other differences are simply rounding.

    Regards, Kerry

  4. Fred Jones November 16, 2012 Reply

    I’d agree with Kerry, the article is quite straightforward and highlights the fastest rate of growth.

    Magento is still the largest but what she’s saying is that OpenCart and PrestaShop are catching up.

    Also, the 119% rather than 19% is also consistent in that it is a 19% growth rate (above 100% although she could have highlighted it) and UberCart is the biggest decliner with a 34% reduction in sites (what’s happening to Drupal?!?)

    Thanks Kerry, overall totally useful.

  5. Ruslan_Savchyshyn November 22, 2012 Reply

    I had stumbled over shopping cart migration statistics recently, and it shows that over 50% of store owners migrate to Magento, the second place – takes PrestaShop. Still PrestaShop is not flawless, but it is growing with an incredible speed. I guess that soon it will overtake Magento, as its multiple store feature and possibility to create a mobile version gives a great competitive benefit to Prestashop.
    Thus, it is still growing. I had also found post that compare those platforms http://www.shopping-cart-migration.com/useful-articles/43-prestashop/5361-battle-of-the-year-prestashop-vs-magento It would be interesting for you, its called: Battle of the Year

  6. Mike Darnell December 6, 2012 Reply

    Interesting article. Thanks for sharing the findings. It would be interesting to read an analysis of what drove their growth most.

  7. Prashant Telang December 22, 2012 Reply

    My Opinion: not to give undue importance to these statistics. Monthly we get at least a dozen clients recommending a particular cart framework over other because its growth rate is faster then the others
    Never to decide which framework based on thes sttiestical growth rates.
    . So how to decide ? We suggest our clients to check out Demo sites especially admin console of atleast a dozen open source framework (good qualities demo are available on respective framework sites)and decide what are they comfortable with. We provide them our opinion and guidance based on customization required , plug-ins available and there unique requirements.
    These stats can informative but not a deciding criterion on selecting a particular framework
    Prashant Telang TransPacific Software

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