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The View from England

  • Are you really improving your site with this recommendation?

    April 3, 2014 •
    Across the Internet in forums and indeed on this site there is plenty of advice regarding how to improve your ecommerce business. Whilst all advice is offered with the best intentions, you have to realize that it may not work for you. The bottom line for ... Read Full Column »
  • Adapt or die

    March 5, 2014 •
    Once you have a successful ecommerce site and the orders are flowing, by all means congratulate yourself for achieving what many do not. But do not rest there. The most important thing is change. You have to keep reviewing what you sell and whom you ... Read Full Column »
  • Does 2014 mark the beginning of the end for Amazon?

    January 31, 2014 •
    Probably not, but it is certainly going to be a difficult year for Amazon in Europe. Legislation in Europe is significantly different than in the U.S, in two major ways, which directly affects Amazon and its marketplace sellers. First, the E.U. anti-competition laws have forced Amazon ... 6 Comments • Read Full Column »
  • Ecommerce expanding into brick-and-mortar

    January 6, 2014 •
    When I first started in ecommerce, it was as a way of expanding my brick-and-mortar business as a second sales channel. I was not the only one. It seemed to many that this was the way to go for most independent shops. These days I ... Read Full Column »
  • Multichannel order management packages

    December 9, 2013 •
    I use Magento and sell on my own site, six Amazon country sites, and Ebay. That’s a total of eight channels. I would be lost without a package that merged all the orders into one place and handled stock control. My problem is that my ... 7 Comments • Read Full Column »
  • Further Christmas thoughts

    November 5, 2013 •
    It is impossible to ignore Christmas this time of year. It is the single most important season for most ecommerce sites. This is why there are already two excellent columns on this subject just written on this site, beating me to it! Whilst they have ... 1 Comment • Read Full Column »
  • Magento 1.8 Is Here: Upgrade or Not?

    October 2, 2013 •
    Magento 1.8 has finally been released. When Magento first came out, releases were frequent. But this time it has been over a year since 1.7 came out. It was beginning to look like the takeover by Ebay had stopped all development. Unlike previous releases there ... 7 Comments • Read Full Column »
  • Reducing Cart Abandonment

    September 6, 2013 •
    The most important part of any ecommerce site is the checkout: the collection of money from your customers. You have spent time and money getting customers to your site, you have managed to convince them to purchase, and all you have to do is take ... Read Full Column »
  • Which Cart Should I use ?

    August 3, 2013 •
    All too often these days I see posts on forums of the type "I want to open an ecommerce shop, what cart should I use?" Then there are dozens of different replies from people all recommending their favourite solution. Rarely does anyone ask the original poster what they are planning to s... 16 Comments • Read Full Column »
  • SEO and Magento Ecommerce

    July 8, 2013 •
    Magento has been labelled as very Search Engine friendly, but what does this mean? Why is this important? The bottom line for any Ecommerce site is selling products. The idea is (or should be) to make money. In order to do this you have to get people to visit your site, and once there ... 3 Comments • Read Full Column »

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