Practical eCommerce

Brendang

Howdy,
So here's the mock-up of the site I plan to implement.
www.killersocks.com

It's a 900x600, above the fold design. Definitely inspired by smartwool.com & sierradesigns.com
This site is a visual mock-up, so it's fairly limited in functionality. The product pages are merely place holders, and the product picts/descriptions are the same. Soon, you can expect updated text blurbs, product shots, animated webisodes ala Google/YouTube and .swf ads, as well as an integrated Killer Lifestyle blog.

Many elements are missing or non-functional, so look at it more for overall flow, visual effectiveness and ease of navigation. Basically, how a customer might respond. The nitty gritty stuff will follow, this is more about impact. I value your well-considered opinions.

Thanks folks,
Brendan G.
Killersocks.com

PamelaHazelton

Look in FireFox (top is cut off).

Remember that if you want to eliminate scrolling as much as possible, you have to consider the address bar and menu icons. I use them - and in IE and FF I have to scroll down to see the last bit of the bottom row of images.

Some of your large graphics (rollover appears) - the white text on the lighter or bright backgrounds is straining on the eyes.

Brendang · **Date:** Tue Feb 27, 2007 6:59 pm **Subject:**

Pamela

Yeah, a few of the main page category picts are too bright, (Hike and Care are the most obvious.) I have an account with a decent stock agency, I'll fish for better.

As for getting cut off vertically, I'm curious, the page height is 600, as in 800x600. Could it be having the page centered H & W? I originally had it centered only horizontally, but liked the vertical spacing as well. It sits almost exactly the same in the window as the smartwool.com. Do you see this site in it's entirety?

Hence the development process I guess. Time for me to drag out my old 17" crt behemoth and see what it sees... Shocked

thanks for the feedback,

Brendan G.
killersocks.com

bgetting · **Date:** Wed Feb 28, 2007 2:53 am **Subject:** Looks great

This is a great looking site. I'm not sure that it wouldn't be just as great with some vertical scroll to it. You users are going to have to face the fact of life that either some pages are going to scroll vertically or they are going to have to navigate through pages of products.

To each his own on that one, but my thoughts are I look at it are that you could grab an extra inch or two of vertical space above the fold on newer monitors, have a page twice as tall, and get the best of both worlds.

I love the code, it's nice and clean. However, I also noticed a thing or two (if you don't mind)

1. The links don't have any anchor text in them. You have the following as the links for the main navigation:

Brendang · **Date:** Wed Feb 28, 2007 6:47 am **Subject:**

Brian,

I owe you beers.

Taking the time to peek under the hood, make terrific, streamlining suggestions, and then provide the examples is truly appreciated. When do you sleep?

I teach today so I gotta go grab a train into NYC but I'll send you a note later that you should get a kick out of.

I certainly appreciate everyone's time and critique, but your knowledgeable support of this community and its members is outstanding.

many beers, Cool

Brendan G.

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