Affiliate Marketing Agency
Affiliate Marketing. It's not something we do, it's everything we do.
AffiliateTraction differentiates itself as the only true performance marketing agency. AffiliateTraction is not an Outsourced Program Manager (OPM); we are a 100% in-house agency that provides all-inclusive services for Internet retailers. Over a ten year stretch we have learned the frustrations and obstacles presented when launching a full scale affiliate marketing effort. We have built our service on eliminating frustrations and obstacles while reducing costs.
Top Publishers - We source Tier 1 publishers from a variety of channels across all network platforms.
AffiliateTraction’s premiere brand publisher partners span the six core channels: Coupon, Loyalty, Shopping Engines, Social, Search, Vertical specific and Community from the top brand publishers.
Cost Savings - Leverage the Power of an Agency
AffiliateTraction has agency relationships with thousands of publishers worldwide and agency discounts on affiliate networks, offering tens of thousands in savings off direct-to-merchant advertiser pricing. AffiliateTraction cost savings include:
- Datafeed parsing cost
- Email suppression costs
- Email oversight cost
- Content oversight cost
- Search oversight costs
- Program directories
- Offer directories
- Network implementation fees
- Network bounties
- Network ancillary fees
- Creative design
Your affiliate program and offers are visible everywhere affiliates go. AffiliateTraction offers a single gateway through which to promote your offers in multiple channels.
AffiliateTraction uses multiple networks (CPS & CPA) to reach millions of affiliates who get your brand in front of a maximum number of consumers resulting in more online traffic, potential sales, and a free branding experience. We go across channels to recruit the best affiliates for our client’s campaigns.
Technology - Simple, Clean, Powerful
AffiliateTraction simplifies your efforts by managing your campaigns and giving you one centralized web based location to supervise your affiliate marketing program. We give you one point of contact in our 100% in house agency and total transparency into our efforts. AffiliateTraction has developed a “one stop” web based portal for client access to agreements, billing statements, reports, live traffic and sales numbers. Our communication “ticket system” covers affiliate network proposals, creative approvals and other issues direct to you from the person in the appropriate department to confirm there is clear communication. All activities are in one place, organized by subject for easy review. To eliminate the need to communicate with multiple people your account manager is your one point of contact, always available and up to date on all ticket activities.
The technical aspect of a program is always a bottleneck for internet retailers. We have built a department that is dedicated to handling all aspects of IT issues, including Tracking Pixels, Datafeeds, DNE Email Software, creative uploads, and affiliate network program configuration and setup. This keeps the program consistently moving forward and takes any additional pressure off your IT team, saving your company time, money and inherent infrastructure stresses in IT support.
Brand control is a concern for AffiliateTraction’s top tier clients and we pride ourselves in providing them with peace of mind. We use various technologies to monitor your campaign, ensuring your brand is protected at all times. We utilize Affiliate Search Monitor and Management to stop violations and reward partners, as well as fraud Protection for our clients. We protect your brand through:
- Search Keyword Oversight: We diligently check Search Monitor every day to guarantee that all PPC violators are identified in all the major engines to ensure that all existing affiliates remain in compliance with the terms set forth in each client programs terms and conditions.
- Email Oversight: We use LashBack (email compliance tool) to monitor email activity by all affiliates to ensure they remain in compliance with the tenets set forth in the U.S. Can-Spam Act.
- Promotion Code Oversight: This software ensures that client specific promotion codes are hidden and protected. Our software blocks specific promotion codes for our clients to ensure they do not pay for an affiliate code. Thus, our client’s promotions codes are protected from affiliates, eliminating unauthorized use.
- Web Content: We have a tool that crawl’s each publishers website for inappropriate (violence, adult, etc) content. Therefore, we not only know where our client campaigns are visible, but also control what kind of sites our clients are seen on, which protects their brand. ** Advertising & Communication**
AffiliateTraction makes sure your program gets exposure in every channel affiliates frequent such as Social media, directories, newsletters, email alerts and brand oversight. With real-time updates consisting of valuable information, your program becomes viral through the use of twitter, iPhone app, Facebook and RSS. We attract and engage affiliates through our agency specific newsletters, network specific newsletters and incentives, offer and program directories, in addition to developing and sustaining loyal relationships through personal contact. For our clients we have a marketplace that consists of program newsletters and incentive, offer and program directories. In addition to our marketplace we utilize LinkedIn, Facebook, twitter and RSS to promote client campaigns.
Value add services
AffiliateTraction is an all-inclusive agency that provides clients with the essential tools, support, and technology to succeed. We develop campaigns, creatives and relationships with publishers and networks to capitalize on overwhelming empirical data proving that even large brand equity retailers are enjoying success from offer based campaigns. Our value add services consist of:
- Datafeed parsing: Datafeed’s are utilized by affiliates to ensure product availability and means more exposure for your program. AffiliateTraction has software that allows clients to provide us with only one datafeed that we then customize for every individual network. We syndicate your datafeed without additional IT hassle.
- MD5 email suppression: It is important for clients to be Can-Spam compliant. Therefore, we provide the tools for publisher to be compliant, protecting consumer privacy and brand. We give you the software and we scrub the emails and send the clean updated list to the publishers.
- Creative Design: Creatives improves the visibility for client campaigns. We create an unlimited amount of seasonal, holiday and event creatives for every client!
To learn more contact AffiliateTraction at (831) 464-1441 or visit our site at http://www.affiliatetraction.com/
2125 Delaware Avenue, STE E
Santa Cruz, CA 95060