EcommerceMarketingGuru
Ecommerce, Marketing, Social and Business Consulting
Category: Other Ecommerce Services
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Website:
http://www.linkedin.com/in/laurachristine
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I'm your senior ecommerce, marketing and business leader and consultant to increase sales and your marketing performance.
As an accomplished senior marketing executive with experience leading entrepreneurial marketing, business development, and ecommerce teams for 20+ years for sports, entertainment, lifestyle, ticketing, and personalization brands including SKECHERS, adidas, Ticketmaster, NBA’s Miami Heat, Skinit, and Scoreboard Entertainment and Team Impact, I have experience overseeing up to $120 million in revenue, managing 72 employees, administering a $25 million budget, and owning P&L responsibility. I am skilled in private and public reporting structures and accomplished in executing team-driven strategic plans to increase ecommerce and multichannel sales while creating and executing an evolving marketing mix of internet retailing, digital, direct, traditional, international and social strategies as you advisor.
My background includes increasing YTD gross profit dollars 67% and cut costs 30% after a strategic reorganization to increase ecommerce sales 26% through web redesign, usability, analytics, SEM, SEO, TV advertising, mobile, international, live chat, social and display media. I have a demonstrated ability to start-up profitable businesses by increasing sales; brand equity, customer acquisitions and return on ad spend. Skilled in private and public reporting structures and adept at executing team-driven strategic plans to increase ecommerce and multichannel sales including retail, wholesale, branded and partner sites.
Skills I’ve gained are the ability to launch ecommerce offerings and increase multi-channel revenue, spearhead new business ventures and brands, and the ability to apply my expertise in multi-channel marketing and global ecommerce to improve the company bottom line.
EcommerceMarketingGuru
1114 Skylark Drive
La Jolla, CA 92037
USA
310-658-8831
