Inboud Visibility is an digital marketing agency.
Content Marketing Strategy & Optimization Services
When should your business start with Content Marketing? Today's world of online marketing is a race where the stakes are high, competition is tough and it's becoming increasingly difficult to create a sustainable, competitive advantage. Consider these questions to help you answer, "When Content Marketing is right?" for you:
What's the right time to understand who your best customers are? Who are your "worst" customers?
When is it a good time to know what your prospects and customers care about and why they buy?
What triggers your prospects to discover, consume and engage with content that inspires sales, social shares and referrals?
Does having no content plan really mean you're planning to fail?
If you don't tie your SEO, Social Media and Online Public Relations efforts together in a way that's manageable and efficient now, will you wait until your competition does?
When will you need a community of supporters to help promote your content, provide you with new content and serve as an on-demand focus group?
When is it a good time to create more efficient and effective means for journalists and the media to use your content in their news stories?
When is the right time to measure which content messages are working, which are not and to gain actionable insights that will improve overall marketing and PR performance?
The questions above get at some of the core principles and benefits of content marketing. Online marketers rely on channels like email, online PR, search and social media to generate awareness, leads and sales. Content is at the core of all those means of communication and without a plan that coordinates content planning, creation, optimization, social promotion and measurement, companies are simply guessing and getting lucky with their current online marketing efforts.
Without planned content designed to attract, engage and inspire action with prospects, customers and industry influential’s, companies may find themselves looking in the tail lights of their competitors in the distance. Why wait to start the race when you can get a head start with Content Marketing today?
Inboud Visibility provides content marketing strategy and optimization services to help companies better connect with customers and grow revenue through multiple online channels.
Inboud Visibility Content Marketing Services
To help your business gain a competitive advantage by better attracting, engaging and inspiring customers to buy, refer and sell, Inboud Visibility employs a 7 step content marketing process:
Customer Segment Analysis & Persona Development
Search Keywords & Social Topic Research
Content Plan & Editorial Calendar for Search & Social Media Content
Social Network Development & Content
Content Promotion, Distribution, Syndication & Outreach with Media
Search & Social Monitoring & Analytics
Consulting for Program Refinement, Opportunistic & Creative Ongoing Search & Social Content Recommendations
Working in concert with Search Engine Optimization and Social Media Marketing, our Content Marketing consulting services will help your company:
Increase search visibility on Google, Yahoo and Bing
Increase social visibility in the mix of social communities most relevant to your target audience and those who influence them (Facebook, Blogs, Twitter, Google+, YouTube & many more)
Improve the reach of your content and its distribution to relevant channels and communities where your customers live
Coordinate editorial schedules with topic keyword research and ensure content is created that customers are actually interested in
Facilitate the repurposing of content to gain additional marketing value and reach extended audiences
Connect content with customer centric needs resulting in improved engagement, sales, referrals and social shares
From blogging to articles to press releases, Inboud Visibility can help plan, create and promote digital content to better reach new and existing customers on the search and social web.
If your company is under utilizing existing digital content or wants to learn how to adopt a content focused online marketing strategy, then contact Inboud Visibility today for a free consultation at email@example.com.
995, Southern Artery
Quincy, Massachusetts 02169