edo Interactive
Digital Marketing Utilizing Existing Payments Infrastructure
Category: Credit Cards & Online Payments
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Website:
http://www.edointeractive.com/
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By 2010, companies will spend an estimated $500 billion in advertising – with more than $100 billion spent on Internet advertising.
The question to ask is: How much of that advertising spend will actually drive customer behavior? And how can companies actually demonstrate ROI on their investment? (Remember the old adage: 50% of advertising works – you just don’t know which 50%).
These same companies currently spend upwards of $50 billion to deliver more than 250 billion print coupons (worth over $375 billion in incentives), despite the fact that traditional coupon advertising yields only a 1%-2% redemption rate (with online coupons redeemed at an even lower 0.5% to 1.5% rate).
The edō Marketing Platform is a “new-to-world” (patent pending) behavioral targeting and marketing platform that provides a powerful alternative from traditional media for marketers. Our platform allows partners to drive targeted customer behavior, eliminates the need for POS training, and boosts the ROI of marketing/advertising investments – all while providing real-time transparency into the success of the marketing investment.
The edō Marketing Platform The edō Marketing Platform enables businesses to create micro-targeted marketing campaigns.
Partners load incentive dollars directly onto selected consumers’ reloadable Pre-paid MasterCard® card in order to motivate their target consumers to purchase their products. Online reporting tools provide a detailed understanding of the campaign’s results. This web-based marketing platform empowers businesses and motivates consumers in a way that is Easy, Dynamic and Accountable.
EASY The edō Marketing Platform executes through the existing financial network merchants currently use to process their customers’ debit and credit card transactions. That means no new hardware or software is needed to engage, execute and process an advertising campaign.
The edō Marketing Platform allows partners to monitor the campaign from their computer. The proprietary software has self-learning capabilities that track and analyze all campaign aspects to offer strategic options based upon redemption histories and predictabilities to improve the campaign.
Executing a campaign is as easy as choosing the size of your investment, choosing the right tool and targeting the right customers based on your business objectives, setting an expiration date for the campaign, and then monitoring your results in real-time.
This is a level of simplicity (and sophistication) that will change the way local businesses, national brand and ad agencies think about marketing campaigns. It gives companies who are constrained by a tight budget access to advanced marketing tools.
DYNAMIC The edō Marketing Platform allows marketers to target key consumer groups using demographic, geographic and psychographic consumer information to filter and build targeted campaigns. The ability to set up and execute nationwide campaigns within hours enables marketers to react quickly to changes in their business environment.
Marketing Partners create marketplace differentiation by using pro-active tactics (versus defensive and reactionary discounting) in order to gain sales. Partners create urgency by defining campaign timeframes to react quickly to marketplace needs.
Rich demographic and behavioral targeting can be obtained by segmenting campaign recipients by geographic location, spending patterns, gender and many other variables. This kind of targeting gives Marketing Partners the ability to learn from past campaigns and refine their campaign targeting against previous campaign data.
Once a campaign is completed, Marketing Partners are able to collect market research data, and can then further incentivize consumer feedback – Did you like the experience?; What was the value of the incentive?; Would you visit here again?
ACCOUNTABLE Most advertising is a gamble because you cannot be certain who sees it or what happens when they do.
The edō Marketing Platform offers real-time, demonstrable sales revenue results. All campaign redemption data is captured instantly, giving marketers a complete picture of their campaign ROI.
And best of all, Marketing Partners only pay for what works. Fees are predominantly based on campaign acceptance and redemption by card members.
*The process for managing an edō Marketing campaign is incredibly simple: *
TARGET AUDIENCE: edō Interactive works with Marketing Partners to define their message and identify their target audience based upon partner goals
DIRECT DIGITAL COMMUNICATION: edō Interactive then sends targeted consumers a customized Precast™ message (e-mail, text message or RSS feed) letting them know that they have received an incentive from the Marketing Partner. Consumers then have the option to “accept” or “decline” the incentive
DIRECT INCENTIVE DELIVERY: edō Interactive deposits the “accepted” incentive directly into the account of the consumer’s reloadable Pre-paid MasterCard®
INCENTIVE REDEMPTION: Consumers then simply redeem the incentive by using their reloadable Pre-paid MasterCard® at the Marketing Partner’s location
INVISIBLE PROCESSING: Behind the scenes, the edō Marketing Platform identifies the incentive, redeems the incentive from the card member account, and deducts any remaining purchase balance from the cash account balance
TRANSPARENT TRACKING: In real-time, Marketing Partners can see any number of metrics (acceptances/redemptions, redemption locations, average sales size) by relevant demographics, while consumers can see the details of the transaction (including incentive redemption) on their personalized card member webpage
edo Interactive
3841 Green Hills Village Drive
Suite 425
Nashville, TN 37215
USA
615.297.6080
