prudsys AG | The Realtime Analytics Company
realtime analytics solutions for mail order companies.
Our solution portfolio covers the entire processing chain of data analysis - from data pre-processing to analysis and reporting right down to the deployment of the model. In addition to a high degree of interactivity, all of our products boast transparency and modularity. We supply end products as well as components and algorithms. Thanks to our unique modular system, embedded and real time analytics applications can be implemented in a short period of time. We also offer expert service when it comes to data mining and real time analytics. Whether its individual consultation, feasibility studies, support when introducing software solutions or practical and product workshops and training sessions, we pass our many years of industry experience onto our customers.
Technology and innovation Innovation is one of the keys to our success. No other data mining company has developed and patented such innovative mathematical processes for large volumes of data as prudsys AG. This includes the sparse grid approximation, which led to the world's fastest multivariate classification and regression method, as well as new shopping cart and sequence analysis methods boasting unrivalled speed. The methods are standardised in the prudsys XELOPES library - itself a milestone in data mining technology considering it was the first platform and data source independent data mining library. In addition, our prudsys RECOMMENDATION ENGINE is the first self-learning recommendation machine and as such the pioneer for a new generation of recommender systems. For the first time, the dynamic price optimisation module enables industry to use dynamic price optimisation based on data mining.
Research and development are both considered top priorities as we strive to maintain and continually expand our leading position in technology. Our goal is to set future trends using innovation that our customers can experience in our products on a daily basis.
Other keys to success Customer proximity We also design on site, which means we have direct contact with customers and can react quickly to individual customer needs and wishes
High technology standards Our solutions support a number of data mining standards and as a member of the international standards committees (DMG) and (OMG) we also have an active influence on the further development of these standards.
Future and innovation proof Due to the affiliation with PIRONET (PIRONET NDH has a minority share in prudsys AG) and in addition to high investment security, the incorporation of prudsys solutions into the overall concept of the optimisation of business processes is also guaranteed. The PIRONET NDH Group is one of Europe's most innovative and fastest growing suppliers of products and services for information and communication technology in the areas of content creation, content alignment and distribution.
Transfer of expertise As organisers of the DATA MINING CUP, we offer all universities and companies interested in data mining a communication platform which, in addition to scientific aspects, also deals with the current user-oriented and industry-specific issues of data mining. The annual DMC conference is now regarded as the leading user conference for intelligent data analysis in the German-speaking realm.
Within the context of its own academic program and the DMC competition, which as the world's largest student data mining competition and along with the DMC conference forms a large part of the DATA MINING CUP, prudsys AG is committed to bridging the gap between theory and practice in the area of intelligent data analysis. We thus support students as they gather valuable experience in the application of data mining in both the commercial and academic environment.
+++++++ prudsys RECOMMENDATION ENGINE (prusys RE) - Increased sales (5-15%) through our recommendation engine
Business is increasingly confronted with tougher competition and decreasing customer loyalty. At the same time, market conditions are changing at an ever faster rate. Stronger individualisation of marketing - in how the customer is addressed and analysed - is seen as an important tool for meeting such challenges.
For example, while over 50% of purchase decisions are made on site in the market or the branch for stationary business, the consumer goods industry invests only approx. 5% of its advertising budget in POS advertising. However, innovations in today's market are being established which increasingly automate customer interaction (kiosk terminals, PSAs/PDAs, self-checkout, etc.). Online business with its numerous personalisation instruments is thus the pioneer for the individualised customer sales approach. Completely new usage scenarios for intelligent data analysis (data mining) are produced in the process.
Data mining enables the modelling and forecasting of customer behaviour and is thus the central analytical instrument. Current data mining solutions usually still require manual operation by specialists and are based on the analysis of purely historical data. Such static approaches are not well suited to integrated applications nor are they real time capable. What is required, however, are closed loop solutions that react automatically and in real time to changes in customer behaviour and in the competition. The prudsys RECOMMENDATION ENGINE (prudsys RE) is the pioneer and market leader of this new generation of real time analytics applications.
The prudsys RE is a recommendation engine that submits appropriate recommendations for various products and users in real time. Thanks to its intelligent methods in the real time context it goes even further: it enables high quality simulations, optimisations and reports in the field of range design and pricing. In particular the dynamic price optimisation represents a worldwide innovation and opens up completely new possibilities for pricing.
The prudsys RE is intended for retailers and is meant primarily to bring about yield increase via customer interaction systems like online shops, in-store POS (kiosks, tills, scales, PSA, PDA, etc.) and call centres. The recommendation engine is multichannel-capable: analyses can be run combined over several channels and vice versa, recommendations can be submitted via several channels. The modular and open design of the prudsys RE enables the step by step and transparent tapping of its powerful possibilities, creating completely new business scenarios for customer loyalty.
Our prudsys RE not only offers product recommendations in your online shop. You can use this recommender system for dynamic price optimization, scoring and individual newsletter, too.
prudsys AG | The Realtime Analytics Company
Chemnitz, Saxony 09113
+49 371 27093-0