Amadesa
End-to-end website testing and personalization products
Category: Other Ecommerce Services
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Website:
http://www.amadesa.com
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Amadesa provides a software-as-a-service (SaaS) suite for a wide variety of online and e-commerce businesses. Solutions include:
• Amadesa's A/B and Multivariate Testing product quickly identifies which alternative images, copy, offers, navigational components, search box placement or other elements drive customer engagement.
• Amadesa's Customer Segmentation solution enables rules-based serving for the most relevant content to predefined visitor attributes, based on demographic, location, referring source and history.
• Amadesa’s Behavioral Targeting machine-learning algorithm leverages available user data, including IP address, day and time of visit, click-path analysis and machine attributes (such as operating system, browser and screen resolution, among others (more than 100 characteristics in total). Data mining techniques uncover clusters of visitor traits that represent a specific micro segment. Customers can continually add new content and the solution will match content to the appropriate user.
Amadesa provides concise and useful reporting and analytics, highlighting each test’s appropriate key performance indicators. Conversion rate, average order value, and revenue per visitor help to measure results and are automatically calculated for each report.
Amadesa targets e-commerce merchants by giving them the freedom, flexibility and support to deliver an optimized, dynamic and personalized website. Improving Web site experiences helps marketers meet critical goals: enhancing customer engagement, increasing site conversion events, improving online revenues and maximizing marketing ROI.
Amadesa is the only company that offers a comprehensive Web site personalization suite. With the suite’s all-in-one functionality, Amadesa is inclusive and simple enough that customers can use it in a complete self-service model. That being said, Amadesa offers stellar customer service, including live training and technical support, recommendations and strategic advice, as needed.
Customer Experience Suite modules are priced a la carte for testing & segmentation, recommendations and behavioral targeting, at a tiered rate commensurate with customers’ overall site traffic, either on a monthly license or pre-pay subscription term. Professional Services are charged on an hourly rate.
Amadesa
1611 Simpson St. #3
Evanston, IL 60201
USA
866-321-8245
