Addoway has developed an online marketplace where people buy and sell with their friends and the merchants they trust. The site integrates with Facebook's social graph and recommends merchants their friends have purchased from in the past, merchants their friends know personally and others who are upfront about their identity and reputation.
We are the first of our kind as no other marketplace has implemented this level of transparency and degrees of separation between buyers and sellers. The marketplace and tools built inside it provides a social commerce solution for online merchants delivering new customer leads, positive word of mouth and increased referral business at no up front cost and less than half of the total fees charged by the most popular online marketplaces.
Addoway helps improve online shoppers’ trust in independent merchants, while addressing the growing need for new, cost-effective solutions for small and medium sized merchants to market their products. Addoway's solution enables merchants to turn their existing customers into loyal supporters that spread the word about their products by offering incentives to share their buying experience with friends and archiving that experience on Addoway for their friends to see in the future. In addition, Addoway has built extensive infrastructure for merchants to help them list and edit products in bulk, manage inventory across multiple channels and track their traffic and sales through analytics and monthly reports.
P.O. Box 11054
Tempe, AZ 85284