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			<title>Comments to Ten Ways to Grow Your Online Store Sales, Part 2</title>
			<link>http://www.practicalecommerce.com/articles/294/Ten-Ways-to-Grow-Your-Online-Store-Sales-Part-2/</link>
			<description>User submitted comments to Practical Ecommerce's article entitled Ten Ways to Grow Your Online Store Sales, Part 2</description>
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			<copyright>Copyright 2007 Confluence Publishing</copyright>
			<lastBuildDate>Wed, 05 Mar 2008 13:50:18 -0700</lastBuildDate>
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			<title>Brad</title>
			<link>http://www.practicalecommerce.com/articles/294/Ten-Ways-to-Grow-Your-Online-Store-Sales-Part-2/#comment7315</link>
			<description>I tend to agree with Beth. It seems to me you have to have deep pockets to make PPC work for you. 

Brad
www.TheCovet.com</description>
			<pubDate>Wed, 05 Mar 2008 13:50:18 -0700</pubDate>
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			<title>Beth</title>
			<link>http://www.practicalecommerce.com/articles/294/Ten-Ways-to-Grow-Your-Online-Store-Sales-Part-2/#comment3655</link>
			<description>I&#039;d have to disagree on the PPC campaign strategy. The only one making money on those is the host, or person collecting the PPC payments!

Many times, competitors will click on the words just to increase your costs, without ever buying anything.  

It is VERY RARE to find a profitable combination in a PPC campaign for the average online seller.  Perhaps Wal Mart can afford it, but the average small business owner finds it a financial drain.  </description>
			<pubDate>Fri, 14 Sep 2007 12:22:51 -0600</pubDate>
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