http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/ User submitted comments to Practical Ecommerce's article entitled Marketing Tips From Marketing's Sherpa en-us Copyright 2007 Confluence Publishing Tue, 13 Mar 2007 18:25:25 -0600 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/#comment815 Greetings Chad: You just need to go to Marketingsherpa.com. The company's newsletter sign-up box is on its site. Click on "free newsletters" in the left-hand navigation bar. Or, click here. Tue, 13 Mar 2007 18:25:25 -0600 http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/#comment815 http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/#comment813 I'm interested in the MarketingSherpa newsletter but I don't see how to get it, did I just miss it? Tue, 13 Mar 2007 18:18:44 -0600 http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/#comment813 http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/#comment799 Greetings Milton: The definition Anne gave was: "Co-registration occurs when one organization, on its own email sign-up forms or “thank you” pages, offers other companies' sign-ups as additional options." So, in practice, that means that after a person comes to your site and signs up for your newsletter, the next page the visitor will see is a page that reads something like: Thank you for signing up for our newsletter. We think you might also enjoy the offers from our following partners..." There would be a list of other companies who are then listed. There is a good article about co-registation by Robert Puddy. Click here to read that. He provides an example of a page that might help you visualize how this works. Click here for that sample. Mon, 12 Mar 2007 19:20:41 -0600 http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/#comment799 http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/#comment798 I have been a huge fan of MarketingSherpa for years. Anne and her team have created an amazing resource for online marketing, search, ecommerce and especially email marketing. I always find one or more nuggets of information that I can put to use and show results. Their newsletter is one of the few I read religiously and whenever I need stats or research for a presentation or business plan I happily pay whatever they charge to download it. Plus, it's a fun read. They really seem to love what they do and their writing is sharp and full of personality without being overblown. Anne is my hero. I've followed her move to Rhode Island, hiring staff, growing the business..you name it. I hope her sale to MEC Lab Groups helps them continue to expand and gives her a well deserved internet jackpot! Mon, 12 Mar 2007 18:46:37 -0600 http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/#comment798 http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/#comment796 What do you mean by co-registration? Primarily, links to other sites? Mon, 12 Mar 2007 18:39:09 -0600 http://www.practicalecommerce.com/articles/434/Marketing-Tips-From-Marketings-Sherpa/#comment796