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			<title>Comments to SEO Report Card: The Google Death Sentence</title>
			<link>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/</link>
			<description>User submitted comments to Practical Ecommerce's article entitled SEO Report Card: The Google Death Sentence</description>
			<language>en-us</language>
			<copyright>Copyright 2007 Confluence Publishing</copyright>
			<lastBuildDate>Thu, 14 Jun 2007 11:23:37 -0600</lastBuildDate>
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			<generator>Practical Ecommerce v2.0.1</generator>
			<category>Ecommerce</category>
			<managingEditor>kmurdock@practicalecommerce.com</managingEditor>
			<webMaster>bgetting@practicalecommerce.com</webMaster>
			<ttl>60</ttl>
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			<title>Tim</title>
			<link>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment3061</link>
			<description>Not many shop sites have a gazillion dollars to get a PR9, I&#039;m a little guy. Those PR9&#039;s are an exception brought about by lot&#039;s of money.</description>
			<pubDate>Thu, 14 Jun 2007 11:23:37 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment3061</guid>
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			<title>Eric L</title>
			<link>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment2246</link>
			<description>Mike A, you are incorrect.  Amazon.com has a PR9.  Ebay 9, Gap 7 and my site DelightfulDeliveries.com, which competes in the same category as Gifts By Delivery, has a PR6.</description>
			<pubDate>Sun, 20 May 2007 16:31:59 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment2246</guid>
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			<title>Mike A</title>
			<link>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1223</link>
			<description>If you did your research there aren&#039;t many shopping cart websites that can achieve a higher PageRank than that. </description>
			<pubDate>Fri, 13 Apr 2007 08:12:29 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1223</guid>
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			<title>Anon</title>
			<link>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1145</link>
			<description>Along the lines with what Jestep was saying, Matt Cutts (works at Google) posted awhile back about the differences between hyphens and underscores from an SE&#039;s perspective: http://www.mattcutts.com/blog/dashes-vs-underscores/</description>
			<pubDate>Mon, 09 Apr 2007 13:54:22 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1145</guid>
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				<item>
			<title>Jestep</title>
			<link>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1144</link>
			<description>The difference between underscores and hyphens, using the phrase: search-engine vs. search_engine

Hyphens are normally interpreted as a space. search-engine =&gt;
(Ex: search engine, two words)

Underscores are often interpreted as a non-space character. search_engine =&gt;
(Ex: search_engine, one word with a non-space _ character in it.)

If you use underscores instead of hyphens, there is a chance that a SE would interpret it is a single word and not as two words. Since the word search_engine doesn&#039;t mean anything, there would be less key phrase relevance in that aspect of the site.

It probably makes very little difference, but may matter some.</description>
			<pubDate>Mon, 09 Apr 2007 13:18:08 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1144</guid>
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			<title>Elaine</title>
			<link>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1140</link>
			<description>I was wondering why underscores are worse than hyphens in the category page names.
What is the difference?</description>
			<pubDate>Mon, 09 Apr 2007 08:15:08 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1140</guid>
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			<title>Stephan Spencer</title>
			<link>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1118</link>
			<description>Hi Mig,

Which of &quot;my&quot; sites are you asking about? The home page of my company&#039;s site (Netconcepts.com), fluctuates between PR7 and PR8 (currently showing a PR7). Remember, PageRank is logarithmic, so that is orders of magnitude greater than a PR4. 

If you are referring to Practicalecommerce.com, that isn&#039;t my site, that is the magazine&#039;s and Netconcepts has not optimized it. Their site has a PR5 on its home page, but that PR, which is reported by Google&#039;s toolbar server, is months old and likely is an underreporting of the current true PageRank used by Google&#039;s ranking algo. I say that because of other indications of trust/authority for Practicalecommerce.com, such as, for example, the #7 ranking in Google for &quot;ecommerce articles&quot; (out of 14 million) and #37 ranking (out of 67 million) for &quot;ecommerce&quot;.
 
Now, back to Giftsbydelivery.com. The *site* does not have a PR4. Each *page* has its own PR. The home page is a PR4 -- which is *much* lower than a PR5 due to the logarithmic...</description>
			<pubDate>Sat, 07 Apr 2007 18:38:39 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1118</guid>
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			<title>Mig</title>
			<link>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1093</link>
			<description>Most of your points are very good, but I don&#039;t see what&#039;s the problem if the site&#039;s PR is only 4. That&#039;s a great score if I look at your report card! Your site&#039;s PR is only 5 and for a site with so much quality content and so many good inbound links, this is rather low. How would you grade your site? I am really curious. </description>
			<pubDate>Thu, 05 Apr 2007 08:13:32 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/453/SEO-Report-Card-The-Google-Death-Sentence/#comment1093</guid>
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