http://www.practicalecommerce.com/articles/454/Contextual-Advertising-What-You-Need-to-Know/ User submitted comments to Practical Ecommerce's article entitled Contextual Advertising: What You Need to Know en-us Copyright 2007 Confluence Publishing Thu, 05 Apr 2007 09:21:21 -0600 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/articles/454/Contextual-Advertising-What-You-Need-to-Know/#comment1094 While content ads come cheaper, they also receive so much exposure that you can end up receiving an incredible amount of clicks. I tend to tell clients to stay away from the content network due to the fact that I have seen ad spend increase dramatically in a short period of time. Unless you have the money to waste on gaining better brand name exposure on the content network, this can hurt you more than help. Thu, 05 Apr 2007 09:21:21 -0600 http://www.practicalecommerce.com/articles/454/Contextual-Advertising-What-You-Need-to-Know/#comment1094