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			<title>Comments to Critique Part Two: Pay-Per-Click Advertising</title>
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			<description>User submitted comments to Practical Ecommerce's article entitled Critique Part Two: Pay-Per-Click Advertising</description>
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			<lastBuildDate>Thu, 31 May 2007 11:22:37 -0600</lastBuildDate>
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			<title>Dan Loveland</title>
			<link>http://www.practicalecommerce.com/articles/492/Critique-Part-Two-Pay-Per-Click-Advertising/#comment2709</link>
			<description>Paying for the term &quot;skate board&quot; would be the biggest waste of time and money from my PPC campaign. I target specific terms such as &quot;sector 9 longboard,&quot; etc. The term skateboard is so generic, I would blow all my money it two hours on Google or Yahoo.</description>
			<pubDate>Thu, 31 May 2007 11:22:37 -0600</pubDate>
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