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			<title>Comments to Google&#8217;s Personalized Search</title>
			<link>http://www.practicalecommerce.com/articles/547/Googles-Personalized-Search/</link>
			<description>User submitted comments to Practical Ecommerce's article entitled Google&#8217;s Personalized Search</description>
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			<copyright>Copyright 2007 Confluence Publishing</copyright>
			<lastBuildDate>Thu, 23 Aug 2007 09:05:46 -0600</lastBuildDate>
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			<managingEditor>kmurdock@practicalecommerce.com</managingEditor>
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			<title>Juli</title>
			<link>http://www.practicalecommerce.com/articles/547/Googles-Personalized-Search/#comment3498</link>
			<description>I dislike this idea not only as a businessperson, but also as a consumer of Google&#039;s search.</description>
			<pubDate>Thu, 23 Aug 2007 09:05:46 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/547/Googles-Personalized-Search/#comment3498</guid>
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			<title>Greg</title>
			<link>http://www.practicalecommerce.com/articles/547/Googles-Personalized-Search/#comment3497</link>
			<description>James,

Good question. Mostly likely Google&#039;s thinking is that if you&#039;re searching for &quot;food&quot; you will get Chinese-food search results ranking higher than any other cousine (if your web history reveals that you prefer Chinese over everything else). However, if you do a search for &quot;Mexican food&quot; - you will still get Mexican-food search results regardless of your previous search patterns.

Google&#039;s move to incorporate &quot;web history&quot; technology into &quot;personalized search&quot; is not only about tailoring searches to an individual level - but also identifying what an &quot;online community&quot; feels about specific search results (perhaps by looking at CTRs of different websites).

Hope that helps!

Greg</description>
			<pubDate>Thu, 23 Aug 2007 09:01:59 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/547/Googles-Personalized-Search/#comment3497</guid>
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			<title>James Burns</title>
			<link>http://www.practicalecommerce.com/articles/547/Googles-Personalized-Search/#comment3485</link>
			<description>I still can&#039;t quite wrap my mind around this concept. It seems that in some way, the search result placement has to remain static in order to deliver any consistent result at all. I can see how results from such a, more or less, static list could be tailored to fit the needs of searchers, who, let&#039;s say, want to see menus for Chinese as opposed to Mexican food on a regular basis, but these would still have to come from a static 1,2,3 list I would think. 
The thing that really puzzles me, is what happens when they decide to go Mexican one evening?</description>
			<pubDate>Tue, 21 Aug 2007 19:30:45 -0600</pubDate>
			<guid>http://www.practicalecommerce.com/articles/547/Googles-Personalized-Search/#comment3485</guid>
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