http://www.practicalecommerce.com/articles/671/Conversion-Metrics-Maximize-Decision-Making/ User submitted comments to Practical Ecommerce's article entitled Conversion: Metrics Maximize Decision Making en-us Copyright 2007 Confluence Publishing Tue, 04 Mar 2008 08:07:02 -0700 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/articles/671/Conversion-Metrics-Maximize-Decision-Making/#comment7205 Do you recommend a particular vendor/softweare to monitor conversions? My company just converted two ecommerce sites to Volusion and we are investigating what to use. We're neophytes in the PPC world. Have been told Google Analytics is good, but I want to track ROI and conversions for KWS in campaigns...actually I would like the ROI of the campaign as well. Any thoughts? Thx. Tue, 04 Mar 2008 08:07:02 -0700 http://www.practicalecommerce.com/articles/671/Conversion-Metrics-Maximize-Decision-Making/#comment7205 http://www.practicalecommerce.com/articles/671/Conversion-Metrics-Maximize-Decision-Making/#comment5128 Great distinctions, Mat. In my experience, metrics can also sometimes be both indicative and diagnostic, depending on how they are used. Take conversion rates, for example... An overall conversion rate may just be useful as an indicator. But in our work, we use funnel-stage conversion rates or page-to-page conversion rates as diagnostics --- under-performing conversion metrics at different locations reveals a great deal about the root-causes behind the performance levels. Rafe VanDenBerg www.eCommerceXcellerator.com Thu, 07 Feb 2008 08:32:59 -0700 http://www.practicalecommerce.com/articles/671/Conversion-Metrics-Maximize-Decision-Making/#comment5128