http://www.practicalecommerce.com/articles/695/Promotional-Offers-Can-Create-Prospects/ User submitted comments to Practical Ecommerce's article entitled Promotional Offers Can Create Prospects en-us Copyright 2007 Confluence Publishing Thu, 13 Mar 2008 21:05:31 -0600 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/articles/695/Promotional-Offers-Can-Create-Prospects/#comment7872 The perceived benefit for the potential customer is consistent with what one would expect...could test this easily with A/B/C versions to check responses before implementing a promotional offer fully. Since there is variance in perceived benefit, a practical approach would be to clearly distinguish the minimum required versus additional optional information requestions - allows collecting additional and useful information from those that don't mind providing more information in exchange for offer. Thu, 13 Mar 2008 21:05:31 -0600 http://www.practicalecommerce.com/articles/695/Promotional-Offers-Can-Create-Prospects/#comment7872