http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/ User submitted comments to Practical Ecommerce's article entitled Alternative Pay-per-click Advertising en-us Copyright 2007 Confluence Publishing Tue, 29 Apr 2008 13:38:39 -0600 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment9627 Mat, I have to disagree. If you don't take "some" of your budget and test out the other 2nd tier search engines you won't know if you will get better ROI from them or not. You don't know what you're missing. Tue, 29 Apr 2008 13:38:39 -0600 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment9627 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8834 Here's the short version a SAFE way to spend your $ with ppc (depending what keywords are relevant to your site, buy keyword ads on Google, yahoo...MAYBE msn & bid the min $.05 - $.010 and or buy one of those top 3 spots on the small ppc engines. Sat, 12 Apr 2008 22:19:00 -0600 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8834 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8765 @mat greenfield That is a very broad generalization. is their max budget for display advertising? if they are getting a high enough ROI for direct response marketing perhaps they can increase / remove their budget cap for tier 1? Thu, 10 Apr 2008 15:43:13 -0600 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8765 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8759 Generally I receommend to my clients that they max-out their budgets on the main engines, and only move to the second tier if they have more money to spend, but can't get additional clicks from tier one. Do you suggest a different criteria for using the tier two engines? Thu, 10 Apr 2008 12:18:01 -0600 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8759 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8723 Be cautious of running a small test with $25 or $100. Generally, PPC leads convert at an average of 1-2%. If you are testing out $1 or $2 per click keywords, you may not receive enough clicks to obtain a true gauge of a site's effectiveness in converting clicks to valuable leads for your business. Wed, 09 Apr 2008 17:48:28 -0600 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/#comment8723