http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/ User submitted comments to Practical Ecommerce's article entitled Conversion: Proflowers.com Ranks High en-us Copyright 2007 Confluence Publishing Tue, 27 May 2008 15:39:09 -0600 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment11997 I sure hope they are getting more than 15% of people to click a link if that is what they quantify as a conversion. I think if that were the measure of the conversion it should at least approach about 35%. So maybe 15 % convert to purchase. Tue, 27 May 2008 15:39:09 -0600 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment11997 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10089 15% certainly is a good result. The photography and overall user experience is brilliant. It would be interesting to see how their conversion rate varies between their different products categories and esp how their non-qualified categories (ie non-flower) perform. I suspect this would be significantly lower. Wed, 07 May 2008 06:29:30 -0600 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10089 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10043 Having a lot of experience with this, I can say that ProFlowers considers its conversion rate to be based on sales NOT clicks. And conversion is currently higher than 15%. Tue, 06 May 2008 13:09:30 -0600 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10043 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10045 I have been hearing Proflowers.com ads on the radio for the last few weeks here in New Orleans. I was wondering how effective radio/televison ads were for driving traffic to your site. Is there a Listners/Viewer to site visit formula or rule to apply to a stations reach? We are considering radio for our chef apparel site 504Chef.com. Love to get a feel if it is working with out adding the microphone on the site. The ads got me to the site... Would love to hear Tue, 06 May 2008 13:09:19 -0600 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10045 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10033 Point number 4 "Provide multiple search methods" illustrates the importance of what is termed "attribute rich" site search which is driven by the product database (which includes pertinent attributes such as event, type, etc. for each product) as opposed to spider based search which is limited in its ability to do more than simply digest a web page's html. On our gourmet retail site, we implemented attribute rich product locator for coffee with good results, since there are hundreds of possibilities that visitors must sort through to find just the right one. See http://www.cybercucina.com/ccdocs/aisles/Coffees.htm for this implementation which is based upon our site search solution http:www.CyberSiteSearch.com. We never could have offered that many selections within a single category without a capable site search solution since visitors would have difficulty coping with that many choices. The product locator permits them to navigate through that complex set of choices and our... Tue, 06 May 2008 08:57:33 -0600 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10033 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10026 Is that really true re proflowers' regarding a click as a conversion? Surely not.... They've certainly given their site some thought though, no doubt. Tue, 06 May 2008 07:47:11 -0600 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10026 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10022 I think we can all agree that for any ecommerce website (including ProFlowers.com), a 'conversion' is a sale. If you define it any other way, you're just making your job as a web marketer harder! Tue, 06 May 2008 07:26:16 -0600 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10022 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10021 It still amazes me to this day that people say "My conversion rate is 15%" or "my conversion rate is 99.9999%" yet they don't every specify what THEY are measuring as a conversion. Example: ProFlowers.com considers a visitor as converted when the user lands on a page and clicks ONE link. That's no. No sale, no request for information, no literature download .... So in there case the conversion rate is 100%-bounce rate. Sure would be nice if they world was on the same page. Tue, 06 May 2008 07:15:29 -0600 http://www.practicalecommerce.com/articles/728/Conversion-Proflowerscom-Ranks-High/#comment10021