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			<title>Articles written by Gabriel Pollard</title>
			<link>http://www.practicalecommerce.com/authors/42/Gabriel-Pollard/</link>
			<description>Gabriel Pollard is a freelance journalist and has achieved the &quot;lead reporter&quot; status in New Zealand for Wikinews.</description>
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			<copyright>Copyright 2007 Confluence Publishing</copyright>
			<lastBuildDate>Fri, 16 Mar 2007 08:53:29 -0600</lastBuildDate>
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			<title>Like.com Offers A Different Way To Find, Sell Products</title>
			<link>http://www.practicalecommerce.com/articles/438/Likecom-Offers-A-Different-Way-To-Find-Sell-Products/</link>
			<description>Munjal Shah is the CEO and co-founder of Riya, the company that owns and operates Like.com, the photo-likeness search engine.

PeC: What differentiates Like from the many other search engines available?
Shah: Like is the only search engine that lets you search by photo. With every other search engine, you have to specify what you are looking for in words. The usual query is always linguistic. 

However, some things are very hard to describe in an unambiguous way. Describe a rug pattern to me: It&#039;s likely that: a) You probably don&#039;t have the right vocabulary; b) Even if you did, you wouldn&#039;t likely type a lengthy description into a search engine; and c) Even if you were able to do so, it&#039;s likely that your attempt to describe the rug would be nothing like mine. 

At Like, we call submitting your query by clicking on a photo a visual search. There is no other visual search engine on the web today.

PeC: How do consumers benefit from using a visual search engine such as...</description>
			<pubDate>Fri, 16 Mar 2007 08:53:29 -0600</pubDate>
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