http://www.practicalecommerce.com/authors/57/Lisa-Morgan/ Lisa Morgan is Senior Vice President and Principal Analyst at Online Market World, an active journalist and an independent consultant. en-us Copyright 2007 Confluence Publishing Wed, 05 Dec 2007 14:56:02 -0700 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/articles/623/Green-Commerce-Is-Good-Commerce/ There are a lot of reasons why online retailers should start seeing green in a whole new way: Conserving energy and supplying environmentally sound products and services is good for the environment and the bottom line. Large retailers like Target, Wal-Mart and The Home Depot naturally use a lot of energy and produce a lot of waste. However, they’re taking steps to reduce both by building energy efficient storefronts and reducing waste through aggressive recycling programs. For example, Target is reducing the environmental impact of its buildings by following the U.S. Green Building Council’s Leadership in Energy and Environmental Design (Usgbc.org) benchmarks for design, construction and operation. Target also claims it has reduced waste through recycling and reuse by 70 percent. Wal-Mart claims it is cooperatively working with suppliers on products including the Charmin 6 Mega Roll pack. The product enables Wal-Mart to ship 42 percent more units on its trucks,... Wed, 05 Dec 2007 14:56:02 -0700 http://www.practicalecommerce.com/articles/623/Green-Commerce-Is-Good-Commerce/