http://www.practicalecommerce.com/authors/66/Bill-Hartzer/ Bill Hartzer manages the search engine and social media marketing teams for Vizion Interactive, a web marketing and design firm. He can be reached at bill.hartzer@vizioninteractive.com, or online at Vizioninteractive.com. en-us Copyright 2007 Confluence Publishing Tue, 17 Jun 2008 08:35:02 -0600 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/articles/758/Paid-Search-With-Online-Yellow-Pages/ You are probably familiar with Google AdWords, Yahoo! Search Marketing, and MSN AdCenter, the three largest paid search advertising opportunities. However, have you considered running a paid search campaign using the online yellow pages? Even if you’re an online retailer that does not have a physical location, you could benefit from running ads on the online yellow pages. Let’s take a look at five online yellow pages sites and their pay per click advertising programs. Yellowpages.com is one of the biggest online yellow pages. It currently boasts over 100 million searches every month. With Yellowpages.com, there are several options as an advertiser. If you have a physical location then it’s important to make sure that your location(s) are listed. Basic listings are free. It also offers “Priority Placement Advertising,” which gives your business the highest possible exposure. Another option, though, is its YPclicks! program, which allows you to pay one source a fixed... Tue, 17 Jun 2008 08:35:02 -0600 http://www.practicalecommerce.com/articles/758/Paid-Search-With-Online-Yellow-Pages/ http://www.practicalecommerce.com/articles/731/Shopping-Search-Engines-Six-To-Consider/ If you consider yourself an online retailer, you most likely are familiar with the major pay-per-click (PPC) search-advertising providers: Google, Yahoo! Search Marketing, and MSN. Advertising on these search engines can bring sales to your site. However, you may be missing out on a lot of sales if you have not considered getting listed in the shopping search engines. Let's take a look at shopping search engines and see what each of them has to offer. NexTag NexTag is a comparison-shopping site. Sellers can "pay-per-performance," meaning that you will pay-per-click depending on how much you bid for each click. Minimum bid prices are already set, and there is a rather large minimum CPC (cost per click) by category chart on the site. The minimum CPCs range anywhere from $.15 per click (books, movies and music) to $1 per click (printer supplies, plasma and LCD TVs). The homes and real estate category is currently set at $.01 per click for a minimum bid. Based on my organic SEO... Wed, 07 May 2008 17:50:59 -0600 http://www.practicalecommerce.com/articles/731/Shopping-Search-Engines-Six-To-Consider/ http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/ When should you consider advertising your products on sites other than on Google, Yahoo! and MSN? By properly identifying and evaluating various second-tier PPC advertising options, you may uncover a diamond in the rough. Investigating your options is not as hard as you think. Payperclicksearchengines.com has a list of its "Top 10 PPC Search Engines." You could start with that list. However, if you are in a niche market, consider other options as well. Payperclicksearchengines.com also contains a directory, or, alternatively, consider one of the sites listed in other directories such as DMOZ. If I have a niche product to sell, such as tennis balls, I could go further and search Google for the phrase "tennis pay per click." Having done that, I found that Business.com has a tennis category where I can pay for each click. Once you have narrowed down your options, consider developing a short list of potential websites. Contact each of these sites by phone, if possible. Tell the... Wed, 09 Apr 2008 15:12:14 -0600 http://www.practicalecommerce.com/articles/711/Alternative-Pay-per-click-Advertising/