http://www.practicalecommerce.com/events/ Browse our listing of upcoming industry events for ecommerce professionals, including links to find out more information. en-us Copyright 2007 Confluence Publishing Wed, 02 Apr 2008 11:39:43 -0600 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/events/801/Advance-Media-Forum/ The Advanced Media Forum focuses on ROI from technologies that marketers are using in the 2.0/3.0 reality. In an industry that is facing constant growth, companies find them selves obligated to integrate online and mobile media into their advertising and marketing spectrum. With huge budgets being allocated to all forms of new media; how are companies customizing their metrics to measure monetization of these efforts? The Advanced Media Forum answers that question. Gathering the minds of the leading executives in the industry the summits focus is to find out how media companies are using new technologies to monetize content and traffic. For additional information, please Email us at amf@wbresearch.com , Phone 1.888.482.6012, Fax 1.973.256.0205 Wed, 02 Apr 2008 11:39:43 -0600 http://www.practicalecommerce.com/events/801/Advance-Media-Forum/ http://www.practicalecommerce.com/events/800/E-Commerce-Best-Practices-Conference-How-to-Deal-with-the-Uncertainties-of-Online-Business/ The Stanford Program in Law, Science & Technology (LST), its Center for E-Commerce, and the San Francisco Bay Area Chapter of the Association of Corporate Counsels (ACC) are continuing their efforts to bring to the fore issues relating to the many legal uncertainties that arise when doing business online. The Fifth Annual E-Commerce Best Practices Conference will take place on June 13, 2008 on the Stanford University campus. This year’s program will once again feature a roundtable of general counsel from leading technology companies. The conference will address the following topics: Copyright, DMCA Safe Harbor and Monetizing Nontraditional Content Ecommerce Commercial Contracts – A Checklist for In-house Counsel Patent Best Practices for Ecommerce Businesses Corporate Law, M&A, Corporate Governance and Corporate Finance Best Practices for Ecommerce Businesses How to Comply with Consumer Protection Regulations around the World Top 10 Legal Issues for Start-ups... Tue, 01 Apr 2008 17:34:32 -0600 http://www.practicalecommerce.com/events/800/E-Commerce-Best-Practices-Conference-How-to-Deal-with-the-Uncertainties-of-Online-Business/ http://www.practicalecommerce.com/events/798/eTail-2008-East/ eTail 2008 East August 4-7, 2008 The Hilton,Washington DC North America’s Largest Conference for Multi-Channel Retailers Returns to Our Nation’s Capital! See what’s New For 2008 as eTail delivers immeasurable value & measurable results that you won’t find anywhere else! Thu, 20 Mar 2008 14:20:39 -0600 http://www.practicalecommerce.com/events/798/eTail-2008-East/ http://www.practicalecommerce.com/events/790/Seven-Secrets-to-Creating-a-Great-Ad/ The most common form of marketing small businesses use is advertising. Whether it is in their local paper, the Yellow Pages, a magazine or on their website, advertising is critical to for their survival. Yet most small businesses waste thousands of dollars a year on advertising. The difference between a good ad and a bad one can be up to 4000% in sales. Participate in an interview with Bernadette Schwerdt, Managing Director of the Australian School of Copywriting to find out how You can get Your name and business in the media. Mon, 11 Feb 2008 22:32:21 -0700 http://www.practicalecommerce.com/events/790/Seven-Secrets-to-Creating-a-Great-Ad/ http://www.practicalecommerce.com/events/788/Persuasive-Online-Copywriting/ Ever struggled to write a headline? Want more effective landing pages? Want to increase your site conversion? If you need to write copy, whether you are a business owner, marketer, or copywriter, this one-day workshop is for you. Persuasive Online Copywriting is about persuading your visitors to take the actions you want them to take. Packed with practical, real-world examples and "how to" exercises, the focus is on giving you simple, but effective, techniques that will significantly improve your persuasive web writing skills. The goal is to make sure you have the ability to implement these techniques the very next day. Mon, 11 Feb 2008 15:56:39 -0700 http://www.practicalecommerce.com/events/788/Persuasive-Online-Copywriting/ http://www.practicalecommerce.com/events/787/Call-to-Action-Seminar/ Call to Action, led by the incomparable Bryan Eisenberg, best-selling author and co-founder of Future Now, is based on the best-selling book, “Call to Action: Secret Formulas to Improve Online Results,” written by Bryan & Jeffrey Eisenberg and Lisa T. Davis. This seminar presents the principles of Persuasion Architecture and the tactics of conversion rate marketing, and will help you understand the roles of web analytics, web design, usability, social media, information architecture, and search engine optimization in the context of conversion rate marketing. Mon, 11 Feb 2008 15:56:09 -0700 http://www.practicalecommerce.com/events/787/Call-to-Action-Seminar/ http://www.practicalecommerce.com/events/784/Search-Engine-Strategies-New-York-Conference--Expo/ Search Engine Strategies returns to New York for its 9th consecutive year with a new focus on the Interactive Marketplace. Our new content line-up includes Key market makers along with an educational outline designed to address the issues Search Marketers face each day. From universal or blended search considerations in natural search or SEO, to the latest tactics for managing sophisticated sponsored listing programs, we have created a social, educational and networking environment for you. Sessions and Workshops include: Why Local Is Different » SEM Small Business Blitz » Shopping Search Tactics » Retailer Forum » Converting Visitors Into Buyers » Early Bird Rate: SAVE $150 now through Friday, Feb 29th Mon, 14 Jan 2008 14:15:58 -0700 http://www.practicalecommerce.com/events/784/Search-Engine-Strategies-New-York-Conference--Expo/ http://www.practicalecommerce.com/events/783/Seth-Godin-presents-How-do-you-avoid-the-meatball-sundae/ Free Webcast Speaker: Seth Godin, Entrepreneur, Agent of Change and Author of Meatball Sundae Sponsored by: Buzz Logic In this brand new presentation, bestselling author Seth Godin outlines 14 trends that are changing businesses forever. He talks about how the new marketing landscape represents nothing short of an industrial revolution, and highlights the organizations and brands and products that are taking this new world by storm. By the end of an hour, Godin will have you looking at the world you live in very differently... the new rules create new winners (and losers) and there's no time to waste. Mon, 14 Jan 2008 14:09:18 -0700 http://www.practicalecommerce.com/events/783/Seth-Godin-presents-How-do-you-avoid-the-meatball-sundae/ http://www.practicalecommerce.com/events/782/Search-Engine-Strategies-London-2008/ Search Engine Strategies returns to London with a new focus on the European Marketplace. Our new content line-up includes Key market makers along with an educational outline designed to address the issues Search Marketers face each day. From universal or blended search considerations in natural search or SEO, to the latest tactics for managing sophisticated sponsored listing programs, we have created a social, educational and networking environment for you. Featured Speakers include: Nic Carr, Kevin Ryan, Mike Grehan and Dr Ralph Wilson 19-21 Feb 2008 Session includes: - Orion Panel: All Star Analytics Team » - Orion Panel: Universal, Blended and Vertical Search » - European Search Marketing Case Studies » - Beyond Linkbait: Getting Authoritative Online Mentions » - Brand & Reputation Management » 22 Feb 2008 Workshops includes: - Making Pay Per Click Pay - Best Practices in Pay Per Click Advertising » - Reaching Your Audience Through Blogs » -... Mon, 14 Jan 2008 14:07:58 -0700 http://www.practicalecommerce.com/events/782/Search-Engine-Strategies-London-2008/ http://www.practicalecommerce.com/events/781/Get-Your-Business-into-Gear-for-2008/ Learn Strategies to deliver in 2008 what you didn’t achieve in 2007. Find out how to make this year different Participate in a live Teleclass teleconference with Dr Greg Chapman, author of The Five Pillars of Guaranteed Business Success to start Your Business Year with a Bang.. Sat, 05 Jan 2008 18:46:25 -0700 http://www.practicalecommerce.com/events/781/Get-Your-Business-into-Gear-for-2008/ http://www.practicalecommerce.com/events/780/IMA---Internet-Retailers-Education-Conference/ This industry-leading event will include presentations by Google, eBay, Amazon, Channel Advisor and many others. IMA will have educational sessions on SEO, comparison shopping channels, Keywords, Proper Advertising, building customer loyalty and other ways to capture and help grow your internet business. Registration Limited. Sat, 05 Jan 2008 18:33:27 -0700 http://www.practicalecommerce.com/events/780/IMA---Internet-Retailers-Education-Conference/ http://www.practicalecommerce.com/events/774/From-Front-to-Back-Creating-a-Complete-eCommerce-Solution/ The right merchandise and effective marketing tactics are essential to running a successful online retail business, but creating a unique shopping experience for your customers from start to finish will truly distinguish yourself from your competitors. Join John Ambrose, Co-Founder of Beanbasket, as he shares the features of Beanbasket and the benefits of integrating with OrderMotion. He will discuss how Beanbasket provides 360 degree integration with the OrderMotion platform in the following areas: • Single click product loads • Real-time order transmission • Real-time inventory lookup • Real-time sales tax lookup • Catalog request • Continuity program integration • Discounts and coupons • Gift certificates • PayPal • Multiple stores with one OrderMotion account Whether you’re looking to launch an online retail business or ready to take your existing business to the next level, you don't want to miss this complimentary... Fri, 14 Dec 2007 13:52:16 -0700 http://www.practicalecommerce.com/events/774/From-Front-to-Back-Creating-a-Complete-eCommerce-Solution/ http://www.practicalecommerce.com/events/759/Customer-Contact-Centers-Smart-Practices-to-Accelerate-Growth/ How your phone is answered says a lot about your company. Do it well and you have increased customer loyalty and revenue. Do it poorly and you have lost a customer and lost revenue. In today’s struggle to stay ahead of the competition, companies are finding that superior customer service is the key to success and an important differentiator for small and medium sized merchants. Sign up for this complimentary webinar today and find out how to accelerate the growth of your business through smart business practices in your call center. Thu, 06 Dec 2007 12:22:24 -0700 http://www.practicalecommerce.com/events/759/Customer-Contact-Centers-Smart-Practices-to-Accelerate-Growth/ http://www.practicalecommerce.com/events/754/The-As-Was-Conference/ This is a 2.5-day conference aimed at presenting products, services, technologies, and techniques for eBay sellers to grow and become more profitable. The conference is aimed at PowerSellers, but eBay sellers at all levels are welcome. Visit our website to review our agenda and to register. Sun, 02 Dec 2007 13:39:05 -0700 http://www.practicalecommerce.com/events/754/The-As-Was-Conference/ http://www.practicalecommerce.com/events/637/Driving-Quality-Not-Costs-in-Retail-Customer-Service-Success-Strategies-for-Small-and-Medium-Sized-Merchants/ The holiday season is a very lucrative and often very hectic time for most merchants and many have spent months gearing up for this season. However, even the most experienced merchant will most likely run into challenges when trying to survive the holiday madness. During this complimentary webinar Dave Rennyson of Angel.com will discuss how merchants can maximize service and agent productivity while at the same time minimize customer care costs. The webinar will explore how merchants can easily integrate order management functions with automated IVR and call center solutions and ensure that they provide outstanding customer service even during the most hectic seasons. Thu, 08 Nov 2007 11:39:20 -0700 http://www.practicalecommerce.com/events/637/Driving-Quality-Not-Costs-in-Retail-Customer-Service-Success-Strategies-for-Small-and-Medium-Sized-Merchants/ http://www.practicalecommerce.com/events/556/Search-Engine-Strategies-Chicago-Conference--Expo/ Search Engine Strategies returns to Chicago for its 9th year with a new format, fresh new sessions, and workshops. Content will focus on the latest trends in search including optimizing for universal and blended search, maximizing analytics and usability, and several sessions specifically designed for the Chicago event focusing on search in the online commerce world. Session highlights: - Shopping Search Tactics - Maximum Conversion in Retail: Raising the Bar - Landing Page Testing Overview - Last Minute Holiday Search Tactics - Retail Case Studies Thu, 25 Oct 2007 08:31:08 -0600 http://www.practicalecommerce.com/events/556/Search-Engine-Strategies-Chicago-Conference--Expo/ http://www.practicalecommerce.com/events/554/CASHNet-User-summit-2007/ The Eleventh annual CASHNet Summit user conference will offer informational ,technical and informational technical and functional sessions for its customers . The sessions will comprise of both general topics as well as product training sessions . The general topics will have presentations from people within the higher education space. Wed, 24 Oct 2007 04:53:50 -0600 http://www.practicalecommerce.com/events/554/CASHNet-User-summit-2007/ http://www.practicalecommerce.com/events/545/Achieve-Greater-Shipping-Efficiency-by-Consolidating-Processes/ Small and medium-sized merchants often wear many hats and may find themselves spending too much time picking and packing and even shipping their products themselves. With limited resources to work with, the more time they spend organizing, processing and shipping their orders, the less time they have to manage, promote and grow their business. Do any of the shipping processes below sounds familiar? If so, you do not want to miss this live webinar. Cutting and pasting your order information for shipping Using multiple shipping systems to create your shipping labels Printing and collating your shipping documents (packing lists and shipping labels) from different systems or even two different PC's Organizing your shipments with CSV or Excel files Struggling with the demands of direct to consumer retail shipping vs. bulk wholesale shipping There are methods to route order information, organize and consolidate processes to potentially save hours a day. Many of... Fri, 19 Oct 2007 06:53:47 -0600 http://www.practicalecommerce.com/events/545/Achieve-Greater-Shipping-Efficiency-by-Consolidating-Processes/ http://www.practicalecommerce.com/events/540/Search-Marketing-Expo----SMX-West/ SMX West: 2/26-2/28 Search Marketing Expo - SMX West is certain to be to the "must-attend" interactive and search engine marketing event of the year on the West coast, delivering superior value to conference delegates and exhibit hall attendees alike. For conference attendees, Search Marketing Expo - SMX West will be "everything search"... All search topics: Paid, organic, link building, local, mobile, social, analytics, and much more! All-star presenters: The best minds in search marketing will share their tactics and experiences at SMX West. You'll learn both practical tips and techniques you can implement as well as strategies and bigger picture outlooks to make you successful in the long run. All the top companies will be there to discuss your business needs and propose solutions. All the networking and fun: SMX West will deliver the experience you simply cannot get from online forums. Exhibit hall only attendees get superior value too. SMX West... Wed, 17 Oct 2007 11:56:04 -0600 http://www.practicalecommerce.com/events/540/Search-Marketing-Expo----SMX-West/ http://www.practicalecommerce.com/events/539/Comparison-Shopping-101-Tips-on-Getting-Started-and-Ways-to-Make-Shopping-Engines-and-Marketplaces-Successful-for-You/ Adding new channels such as shopping engines and online marketplaces can greatly increase merchants' online presence and sales. Learn more about the current eCommerce landscape and the role that comparison shopping engines and online marketplaces has today. Whether you are thinking about adding new online channels to increase your Web presence and sales, or if you are already using shopping engines and marketplaces, but not achieving the results you were hoping for - you do not want to miss this webinar. You will learn best practices including: *the data requirements involved to advertise products in these channels *the importance of quality data and product placement *key performance indicators associated with good data Mon, 15 Oct 2007 14:33:42 -0600 http://www.practicalecommerce.com/events/539/Comparison-Shopping-101-Tips-on-Getting-Started-and-Ways-to-Make-Shopping-Engines-and-Marketplaces-Successful-for-You/ http://www.practicalecommerce.com/events/510/Case-Study-How-to-Transform-a-Business/ Changing a business is not easy. The first step has to come from the owner. Hear how one member of the Australian Business Coaching Club took his business from nowhere to receiving an award from the Governor General of Australia while increasing his prices by 400% in 12 months. Participate in an interview with Greg Fellows of Dynamic Business & Training Solutions, who will reveal the steps he took to transform his business. Mon, 08 Oct 2007 17:08:57 -0600 http://www.practicalecommerce.com/events/510/Case-Study-How-to-Transform-a-Business/ http://www.practicalecommerce.com/events/491/A-Marketers-Guide-to-the-New-Social-Media/ WHEN: Tuesday, October 16, 2007, 10:00am-11:00am PDT WHERE: Live from your browser, Free SPEAKERS: - Paul Gillin, Author, "The New Influencers: A Marketer's Guide to the New Social Media" - Marla Chupack,Moderator, American Marketing Association SPONSORS: WebEx and the American Marketing Association REGISTRATION: http://www.finervista.com/WebEx_TipsforMarketers_Featured/ WEBCAST DETAILS Personal publishing, digital video, podcasting and social networks are changing the media world. Increasingly, consumers will access only the information they want when they want it. Technology will filter out unwanted messages, making traditional advertising a less and less effective medium. Marketers who persist in trying to deliver a message will be frustrated by an audience that simply doesn't want to listen any more. But there is hope and opportunity in the media revolution. In this webcast, writer and consultant, Paul Gillin, will help you sort out the... Sun, 07 Oct 2007 16:52:39 -0600 http://www.practicalecommerce.com/events/491/A-Marketers-Guide-to-the-New-Social-Media/ http://www.practicalecommerce.com/events/417/ClickZ-Specific-E-Mail-Marketing/ E-mail has proven itself, time and time again, a cost-effective and responsive direct marketing channel. In recent years, e-mail's effectiveness as a branding vehicle and event promotion tool has also been justified. But marketer beware! The 1-to-1 tactic you love to embed in all your campaigns is assuming a new direction. Most marketers aren't ready. Are you? In a Web 2.0 world, e-mail means much more than sending a marketing message to your prospect or customer's inbox. An e-mail is the lifeline your customers use to register and message on a number of sites about your product and your brand. None of this resides in the traditional "inbox." Find out why, and how e-mail's role is changing. More important, learn what you can do about it. Sessions include: You've Got Their E-mail Address - Now What? E-mail Bootcamp Determining ROI Metrics Beyond Direct: E-mail Branding & Relationships To Build Business Wed, 26 Sep 2007 08:01:31 -0600 http://www.practicalecommerce.com/events/417/ClickZ-Specific-E-Mail-Marketing/ http://www.practicalecommerce.com/events/381/Getting-the-Best-Price-when-Selling-Your-Business/ Selling a business is like selling a house. In order to get the best price, there are things you must do to present it in the best light. If your business is a “Renovator’s Delight”, it is the renovator who will make money out of your business, not you. These businesses achieve little more than the value of their physical assets. Participate in an interview with Colleen Danaher of Danaher Realty, who will reveal the things you should be doing today so you will have a profitable Exit Strategy tomorrow. The Australian Business Coaching Club holds regular Teleclass Conference Call Seminars on topics of interest to small business owners. These seminars are Free to Members of the Australian Business Coaching Club. At these seminars, participants are able to ask the experts the questions that they need answers for to make their business a success. Club members can also access the archive of all past seminars. If you would like to be put on the mailing list to be notified of... Sat, 22 Sep 2007 18:08:11 -0600 http://www.practicalecommerce.com/events/381/Getting-the-Best-Price-when-Selling-Your-Business/ http://www.practicalecommerce.com/events/352/Taking-the-Step-from-a-Successful-Small-Business-Owner-to-a-Successful-Franchisor/ Taking the Step from a Successful Small Business Owner to a Successful Franchisor You have a successful business, and have good systems. And you are thinking of Franchising Your Business as a way of taking it to the next level of profitability. What are the steps you must take to ensure that you also have a successful franchise? Participate in an interview with Ilya Furman, who heads the Franchise Team at Armstrong Lawyers. Ilya will explain how to avoid the pitfalls of franchising. Thu, 06 Sep 2007 19:01:03 -0600 http://www.practicalecommerce.com/events/352/Taking-the-Step-from-a-Successful-Small-Business-Owner-to-a-Successful-Franchisor/ http://www.practicalecommerce.com/events/258/Financing-Your-Assets-to-Leverage-Your-Business/ When you can get someone to pay for the assets in your business, it can significantly increase your rate of return. But with many financing options available, it can be very confusing for new players in this marketplace, with the wrong decision being very expensive. Participate in an interview with Mike Stiles of Stiles and Sheffield who will reveal the difference between the right and wrong way to finance your assets. The Australian Business Coaching Club holds regular Teleclass Conference Call Seminars on topics of interest to small business owners. These seminars are Free to Members of the Australian Business Coaching Club. At these seminars, participants are able to ask the experts the questions that they need answers for to make their business a success. Club members can also access the archive of all past seminars. If you would like to be put on the mailing list to be notified of future club events, please contact us at enquiry@australianbusinesscoachingclub.com.au Fri, 24 Aug 2007 22:25:02 -0600 http://www.practicalecommerce.com/events/258/Financing-Your-Assets-to-Leverage-Your-Business/ http://www.practicalecommerce.com/events/257/Business-Matchmaking/ Business Matchmaking Discover Who is Your Perfect Business Alliance Partner and Leverage Your Way to Success! • Are You New to Networking? • Would You like to find out about how to Joint Venture Your Business with others? • Do you want to be in the next Shell+Coles or Qantas+Avis alliance? • Would You like someone to help you find a business match? • Would you like to feature in the Networking World Success story archives? Fri, 24 Aug 2007 22:22:38 -0600 http://www.practicalecommerce.com/events/257/Business-Matchmaking/ http://www.practicalecommerce.com/events/226/How-to-Brand-Your-Business--Position-it-above-Your-Competition/ How a Business Structure can Save You $1000’s Setting up your business the right way can make big differences in how much tax you pay throughout the life of Your Business. Find out what is the right structure for your business so that you won’t be hit by big tax bills when you want to make changes in the future. Participate in an interview with Michael Gigliotti a partner of Andresen McCarthy Partners to find out which business structure is right for you business. Sat, 11 Aug 2007 00:36:07 -0600 http://www.practicalecommerce.com/events/226/How-to-Brand-Your-Business--Position-it-above-Your-Competition/ http://www.practicalecommerce.com/events/225/How-to-Brand-Your-Business--Position-it-above-Your-Competition/ How a Business Structure can Save You $1000’s Setting up your business the right way can make big differences in how much tax you pay throughout the life of Your Business. Find out what is the right structure for your business so that you won’t be hit by big tax bills when you want to make changes in the future. Participate in an interview with Michael Gigliotti a partner of Andresen McCarthy Partners to find out which business structure is right for you business. Sat, 11 Aug 2007 00:25:57 -0600 http://www.practicalecommerce.com/events/225/How-to-Brand-Your-Business--Position-it-above-Your-Competition/ http://www.practicalecommerce.com/events/185/Online-Market-World/ Online Market World 2007 Business that sell on the web must evolve or die as web technology continues to fundamentally change the game in ecommerce. Power continues shift to the buyer forcing companies re-think the way they operate. Successful e-commerce companies in the future will be those that completely intertwine sales and marketing with critical business units such as IT, operations and customer service as they harness the power of merged channels. Online Market World is the first event to address the entire e-commerce lifecycle as well as integrate and include all functional areas of the organization. Online Market World is an ecommerce event that provides an unprecedented opportunity to learn about and discuss the critical issues and trends that are suddenly changing global online markets. Join brand name retailers, mid-market and small sellers, associations, vendors, service providers, entrepreneurs and subject matter experts as they debate and cooperatively define... Sun, 29 Jul 2007 13:40:15 -0600 http://www.practicalecommerce.com/events/185/Online-Market-World/