http://www.practicalecommerce.com/podcasts/ We provide podcasts for our listeners covering ecommerce topics including interviews with prominent ecommerce personalities and more. en-us Copyright 2007 Confluence Publishing Tue, 13 May 2008 07:56:10 -0600 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/podcasts/episode/476/Using-Email-To-Create-Customer-Relationships/ Compose an email in advance that explains certain products. Then, when a shopper asks about it, you can instantly send them the email explaining it in greater detail. Tue, 13 May 2008 07:56:10 -0600 http://www.practicalecommerce.com/podcasts/episode/476/Using-Email-To-Create-Customer-Relationships/ http://www.practicalecommerce.com/podcasts/episode/475/Effective-Tools-To-Detect-Stolen-Credit-Cards-Part-One-Of-Three/ There are hundreds of branded tools that ecommerce merchants can turn to for help in catching fraudulent credit card orders. Mon, 12 May 2008 17:26:43 -0600 http://www.practicalecommerce.com/podcasts/episode/475/Effective-Tools-To-Detect-Stolen-Credit-Cards-Part-One-Of-Three/ http://www.practicalecommerce.com/podcasts/episode/474/Landing-Pages-And-Pay-Per-Click-Advertising/ The overall strategy is to create a clear call to action on the page. Mon, 12 May 2008 07:44:47 -0600 http://www.practicalecommerce.com/podcasts/episode/474/Landing-Pages-And-Pay-Per-Click-Advertising/ http://www.practicalecommerce.com/podcasts/episode/473/Damon-Schechter-CEO-and-Founder-of-Shipwire/ Damon Schechter is CEO and Founder of Shipwire, a shipping and storage solution for ecommerce merchants. He joins Practical eCommerce Publisher Kerry Murdock to discuss Shipwire and how it can help merchants get their inventories out of their garages. Fri, 09 May 2008 16:01:17 -0600 http://www.practicalecommerce.com/podcasts/episode/473/Damon-Schechter-CEO-and-Founder-of-Shipwire/ http://www.practicalecommerce.com/podcasts/episode/472/Research-Keywords-Relevant-To-Your-Site/ Try using Google Suggest or Yahoo! Suggest to learn the most popular searches related to your keywords. Fri, 09 May 2008 07:55:26 -0600 http://www.practicalecommerce.com/podcasts/episode/472/Research-Keywords-Relevant-To-Your-Site/ http://www.practicalecommerce.com/podcasts/episode/471/Improve-Your-Checkout-Procedure-For-Usability/ Look at your analytics to see if there is a high number of visitors abandoning their cart before completing the sale. Thu, 08 May 2008 07:50:56 -0600 http://www.practicalecommerce.com/podcasts/episode/471/Improve-Your-Checkout-Procedure-For-Usability/ http://www.practicalecommerce.com/podcasts/episode/470/Creating-A-Podcast-To-Help-Your-Business/ To bring visitors to your site, try creating a podcast that explains your products, conducts reviews, or to share your expertise. Wed, 07 May 2008 08:34:29 -0600 http://www.practicalecommerce.com/podcasts/episode/470/Creating-A-Podcast-To-Help-Your-Business/ http://www.practicalecommerce.com/podcasts/episode/469/Selling-Your-Ecommerce-Business/ Here are some steps you should take to ensure a sale goes smoothly.. Tue, 06 May 2008 08:28:56 -0600 http://www.practicalecommerce.com/podcasts/episode/469/Selling-Your-Ecommerce-Business/ http://www.practicalecommerce.com/podcasts/episode/468/Checking-For-Credit-Card-Fraudsters/ Try using the Reverse Lookup tool from whitepages.com to get information on the phone number provided by your customer. Mon, 05 May 2008 08:05:46 -0600 http://www.practicalecommerce.com/podcasts/episode/468/Checking-For-Credit-Card-Fraudsters/ http://www.practicalecommerce.com/podcasts/episode/467/Jason-Keenan-Media-Advisor-with-ICANN/ Jason Keenan is the Media Advisor with ICANN, the Internet Corporation for Assigned Name and Numbers, which regulates domain names globally. ICANN was created in 1998 to perform various Internet administrative tasks previously done by a range of bodies including universities, private companies and the U.S. government. Keenan joins Publisher Kerry Murdock to discuss ICANN and the future of the domain name system. Fri, 02 May 2008 16:51:13 -0600 http://www.practicalecommerce.com/podcasts/episode/467/Jason-Keenan-Media-Advisor-with-ICANN/ http://www.practicalecommerce.com/podcasts/episode/466/Setting-Up-An-RSS-Feed-To-Your-Site/ Feeds allow you to present your customers with constantly-updated information. Fri, 02 May 2008 08:10:03 -0600 http://www.practicalecommerce.com/podcasts/episode/466/Setting-Up-An-RSS-Feed-To-Your-Site/ http://www.practicalecommerce.com/podcasts/episode/465/Turn-Your-Site-Into-An-Online-Community/ Using a blog platform, visitors can create profiles, comment on your content, and even upload their own content. Thu, 01 May 2008 08:53:54 -0600 http://www.practicalecommerce.com/podcasts/episode/465/Turn-Your-Site-Into-An-Online-Community/ http://www.practicalecommerce.com/podcasts/episode/464/Have-A-Good-Reason-To-Start-A-Blog/ Social media expert, Paul Chaney, emphasizes having a good reason to start a blog. Have a specific purpose in mind. Wed, 30 Apr 2008 08:23:10 -0600 http://www.practicalecommerce.com/podcasts/episode/464/Have-A-Good-Reason-To-Start-A-Blog/ http://www.practicalecommerce.com/podcasts/episode/463/Which-File-Format-To-Select-For-Photos/ With so many different file formats to choose from, which one should you use for photos? Tue, 29 Apr 2008 08:35:03 -0600 http://www.practicalecommerce.com/podcasts/episode/463/Which-File-Format-To-Select-For-Photos/ http://www.practicalecommerce.com/podcasts/episode/462/Check-For-Updates-For-Your-Software-Programs/ Remember to check often for software updates for the programs you use on your computer. Mon, 28 Apr 2008 08:24:31 -0600 http://www.practicalecommerce.com/podcasts/episode/462/Check-For-Updates-For-Your-Software-Programs/ http://www.practicalecommerce.com/podcasts/episode/461/Rhett-McNulty-Chief-Operating-Officer-of-ShopIt/ Rhett McNulty is Chief Operating Officer for ShopIt, a social networking sales application for ecommerce merchants. He joins Practical eCommerce's Kerry Murdock to discuss ShopIt and the value of social networking. Fri, 25 Apr 2008 17:33:46 -0600 http://www.practicalecommerce.com/podcasts/episode/461/Rhett-McNulty-Chief-Operating-Officer-of-ShopIt/ http://www.practicalecommerce.com/podcasts/episode/460/Protecting-Your-Customers-Data/ Protecting your customers' data is a legal responsibility. By staying alert to fraud attempts, you can protect their data, your reputation, and your money. Fri, 25 Apr 2008 08:26:21 -0600 http://www.practicalecommerce.com/podcasts/episode/460/Protecting-Your-Customers-Data/ http://www.practicalecommerce.com/podcasts/episode/459/Organize-Your-Information-With-A-Database/ By implementing a database, you can be better organized, so you can focus on growing your business. Thu, 24 Apr 2008 08:47:48 -0600 http://www.practicalecommerce.com/podcasts/episode/459/Organize-Your-Information-With-A-Database/ http://www.practicalecommerce.com/podcasts/episode/458/Online-Reputation-Management/ Know what is being said about your company by monitoring search engines and sites like http://www.trackur.com Wed, 23 Apr 2008 08:25:41 -0600 http://www.practicalecommerce.com/podcasts/episode/458/Online-Reputation-Management/ http://www.practicalecommerce.com/podcasts/episode/457/Bells-And-Whistles-Or-Accessibility-Stop-Signs/ Something to keep in mind is that while you might find a catchy tune or nifty Flash animation appealing on your home page, you may be putting up impenetrable barriers to people with disabilities. Tue, 22 Apr 2008 15:39:47 -0600 http://www.practicalecommerce.com/podcasts/episode/457/Bells-And-Whistles-Or-Accessibility-Stop-Signs/ http://www.practicalecommerce.com/podcasts/episode/456/Online-Privacy-Policy/ Merchants should go to great lengths to protect their customers private data. Tue, 22 Apr 2008 08:10:10 -0600 http://www.practicalecommerce.com/podcasts/episode/456/Online-Privacy-Policy/ http://www.practicalecommerce.com/podcasts/episode/455/Email-Marketing-Cleanup-Tip/ Make sure to delete any old email addresses from your marketing list to ensure reliable delivery, and to keep off the black lists. Mon, 21 Apr 2008 08:07:38 -0600 http://www.practicalecommerce.com/podcasts/episode/455/Email-Marketing-Cleanup-Tip/ http://www.practicalecommerce.com/podcasts/episode/453/Having-Trouble-Keeping-Your-Business-Finances-In-Order/ Check out online accounting classes from sites such as reallifeaccounting.com. Fri, 18 Apr 2008 08:14:40 -0600 http://www.practicalecommerce.com/podcasts/episode/453/Having-Trouble-Keeping-Your-Business-Finances-In-Order/ http://www.practicalecommerce.com/podcasts/episode/454/Sweta-Duseja-PCI-Compliance-Expert/ Sweta Duseja is Product Marketing Manager for nCircle, a security risk and compliance monitoring firm. She joins Practical eCommerce's Kerry Murdock to discuss PCI (payment card industry) compliance and data security risk. Fri, 18 Apr 2008 08:14:40 -0600 http://www.practicalecommerce.com/podcasts/episode/454/Sweta-Duseja-PCI-Compliance-Expert/ http://www.practicalecommerce.com/podcasts/episode/452/Is-Your-Analytics-Code-On-Every-Page/ Have your webmaster search the source code on your site to make sure that the analytics code is on all pages. Thu, 17 Apr 2008 07:47:23 -0600 http://www.practicalecommerce.com/podcasts/episode/452/Is-Your-Analytics-Code-On-Every-Page/ http://www.practicalecommerce.com/podcasts/episode/451/Protecting-Your-Customers-Credit-Card-Information/ Use a payment gateway to protect your customers and your company. Wed, 16 Apr 2008 07:48:38 -0600 http://www.practicalecommerce.com/podcasts/episode/451/Protecting-Your-Customers-Credit-Card-Information/ http://www.practicalecommerce.com/podcasts/episode/450/Should-You-Use-Search-Engines-Other-Than-The-Big-3/ Find a new group of viewers by using lessor known search engines. Tue, 15 Apr 2008 09:11:18 -0600 http://www.practicalecommerce.com/podcasts/episode/450/Should-You-Use-Search-Engines-Other-Than-The-Big-3/ http://www.practicalecommerce.com/podcasts/episode/449/Website-Accessibility-Barriers/ Imbedded audio clips that automatically start playing when a site loads is a barrier for screen readers. Mon, 14 Apr 2008 09:11:18 -0600 http://www.practicalecommerce.com/podcasts/episode/449/Website-Accessibility-Barriers/ http://www.practicalecommerce.com/podcasts/episode/448/Michael-Stebbins-CEO-and-Co-founder-of-MarketMotive/ MarketMotive CEO and Co-founder Michael Stebbins joins Practical eCommerce's Kerry Murdock to discuss MarketMotive's subscription-based consulting, lessons and strategy help for ecommerce merchants. Fri, 11 Apr 2008 16:29:18 -0600 http://www.practicalecommerce.com/podcasts/episode/448/Michael-Stebbins-CEO-and-Co-founder-of-MarketMotive/ http://www.practicalecommerce.com/podcasts/episode/447/Focussing-On-Customer-Demand/ Focus your effort on gaps between customer demand and actual sales. Fri, 11 Apr 2008 10:07:50 -0600 http://www.practicalecommerce.com/podcasts/episode/447/Focussing-On-Customer-Demand/