http://www.practicalecommerce.com/podcasts/category/14/The-eCommerce-Minute/ Got a minute? Listen every workday as Practical eCommerce offers a 60-second tip to improve your ecommerce business. en-us Copyright 2007 Confluence Publishing Fri, 16 May 2008 09:32:29 -0600 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/podcasts/episode/479/Acquire-New-Customers-With-Gift-Certificates/ Electronic gift certificates can be a great way to acquire new customers. Fri, 16 May 2008 09:32:29 -0600 http://www.practicalecommerce.com/podcasts/episode/479/Acquire-New-Customers-With-Gift-Certificates/ http://www.practicalecommerce.com/podcasts/episode/477/Credit-Card-Fraud-Insurance/ A few insurance companies provide policies for credit card fraud and data breaches, covering both a merchant's hard cost of fraudulent sales and any liability for data breaches. Wed, 14 May 2008 07:48:47 -0600 http://www.practicalecommerce.com/podcasts/episode/477/Credit-Card-Fraud-Insurance/ http://www.practicalecommerce.com/podcasts/episode/476/Using-Email-To-Create-Customer-Relationships/ Compose an email in advance that explains certain products. Then, when a shopper asks about it, you can instantly send them the email explaining it in greater detail. Tue, 13 May 2008 07:56:10 -0600 http://www.practicalecommerce.com/podcasts/episode/476/Using-Email-To-Create-Customer-Relationships/ http://www.practicalecommerce.com/podcasts/episode/474/Landing-Pages-And-Pay-Per-Click-Advertising/ The overall strategy is to create a clear call to action on the page. Mon, 12 May 2008 07:44:47 -0600 http://www.practicalecommerce.com/podcasts/episode/474/Landing-Pages-And-Pay-Per-Click-Advertising/ http://www.practicalecommerce.com/podcasts/episode/472/Research-Keywords-Relevant-To-Your-Site/ Try using Google Suggest or Yahoo! Suggest to learn the most popular searches related to your keywords. Fri, 09 May 2008 07:55:26 -0600 http://www.practicalecommerce.com/podcasts/episode/472/Research-Keywords-Relevant-To-Your-Site/ http://www.practicalecommerce.com/podcasts/episode/471/Improve-Your-Checkout-Procedure-For-Usability/ Look at your analytics to see if there is a high number of visitors abandoning their cart before completing the sale. Thu, 08 May 2008 07:50:56 -0600 http://www.practicalecommerce.com/podcasts/episode/471/Improve-Your-Checkout-Procedure-For-Usability/ http://www.practicalecommerce.com/podcasts/episode/470/Creating-A-Podcast-To-Help-Your-Business/ To bring visitors to your site, try creating a podcast that explains your products, conducts reviews, or to share your expertise. Wed, 07 May 2008 08:34:29 -0600 http://www.practicalecommerce.com/podcasts/episode/470/Creating-A-Podcast-To-Help-Your-Business/ http://www.practicalecommerce.com/podcasts/episode/469/Selling-Your-Ecommerce-Business/ Here are some steps you should take to ensure a sale goes smoothly.. Tue, 06 May 2008 08:28:56 -0600 http://www.practicalecommerce.com/podcasts/episode/469/Selling-Your-Ecommerce-Business/ http://www.practicalecommerce.com/podcasts/episode/468/Checking-For-Credit-Card-Fraudsters/ Try using the Reverse Lookup tool from whitepages.com to get information on the phone number provided by your customer. Mon, 05 May 2008 08:05:46 -0600 http://www.practicalecommerce.com/podcasts/episode/468/Checking-For-Credit-Card-Fraudsters/ http://www.practicalecommerce.com/podcasts/episode/466/Setting-Up-An-RSS-Feed-To-Your-Site/ Feeds allow you to present your customers with constantly-updated information. Fri, 02 May 2008 08:10:03 -0600 http://www.practicalecommerce.com/podcasts/episode/466/Setting-Up-An-RSS-Feed-To-Your-Site/ http://www.practicalecommerce.com/podcasts/episode/465/Turn-Your-Site-Into-An-Online-Community/ Using a blog platform, visitors can create profiles, comment on your content, and even upload their own content. Thu, 01 May 2008 08:53:54 -0600 http://www.practicalecommerce.com/podcasts/episode/465/Turn-Your-Site-Into-An-Online-Community/ http://www.practicalecommerce.com/podcasts/episode/464/Have-A-Good-Reason-To-Start-A-Blog/ Social media expert, Paul Chaney, emphasizes having a good reason to start a blog. Have a specific purpose in mind. Wed, 30 Apr 2008 08:23:10 -0600 http://www.practicalecommerce.com/podcasts/episode/464/Have-A-Good-Reason-To-Start-A-Blog/ http://www.practicalecommerce.com/podcasts/episode/463/Which-File-Format-To-Select-For-Photos/ With so many different file formats to choose from, which one should you use for photos? Tue, 29 Apr 2008 08:35:03 -0600 http://www.practicalecommerce.com/podcasts/episode/463/Which-File-Format-To-Select-For-Photos/ http://www.practicalecommerce.com/podcasts/episode/462/Check-For-Updates-For-Your-Software-Programs/ Remember to check often for software updates for the programs you use on your computer. Mon, 28 Apr 2008 08:24:31 -0600 http://www.practicalecommerce.com/podcasts/episode/462/Check-For-Updates-For-Your-Software-Programs/ http://www.practicalecommerce.com/podcasts/episode/460/Protecting-Your-Customers-Data/ Protecting your customers' data is a legal responsibility. By staying alert to fraud attempts, you can protect their data, your reputation, and your money. Fri, 25 Apr 2008 08:26:21 -0600 http://www.practicalecommerce.com/podcasts/episode/460/Protecting-Your-Customers-Data/ http://www.practicalecommerce.com/podcasts/episode/459/Organize-Your-Information-With-A-Database/ By implementing a database, you can be better organized, so you can focus on growing your business. Thu, 24 Apr 2008 08:47:48 -0600 http://www.practicalecommerce.com/podcasts/episode/459/Organize-Your-Information-With-A-Database/ http://www.practicalecommerce.com/podcasts/episode/458/Online-Reputation-Management/ Know what is being said about your company by monitoring search engines and sites like http://www.trackur.com Wed, 23 Apr 2008 08:25:41 -0600 http://www.practicalecommerce.com/podcasts/episode/458/Online-Reputation-Management/ http://www.practicalecommerce.com/podcasts/episode/456/Online-Privacy-Policy/ Merchants should go to great lengths to protect their customers private data. Tue, 22 Apr 2008 08:10:10 -0600 http://www.practicalecommerce.com/podcasts/episode/456/Online-Privacy-Policy/ http://www.practicalecommerce.com/podcasts/episode/455/Email-Marketing-Cleanup-Tip/ Make sure to delete any old email addresses from your marketing list to ensure reliable delivery, and to keep off the black lists. Mon, 21 Apr 2008 08:07:38 -0600 http://www.practicalecommerce.com/podcasts/episode/455/Email-Marketing-Cleanup-Tip/ http://www.practicalecommerce.com/podcasts/episode/453/Having-Trouble-Keeping-Your-Business-Finances-In-Order/ Check out online accounting classes from sites such as reallifeaccounting.com. Fri, 18 Apr 2008 08:14:40 -0600 http://www.practicalecommerce.com/podcasts/episode/453/Having-Trouble-Keeping-Your-Business-Finances-In-Order/ http://www.practicalecommerce.com/podcasts/episode/452/Is-Your-Analytics-Code-On-Every-Page/ Have your webmaster search the source code on your site to make sure that the analytics code is on all pages. Thu, 17 Apr 2008 07:47:23 -0600 http://www.practicalecommerce.com/podcasts/episode/452/Is-Your-Analytics-Code-On-Every-Page/ http://www.practicalecommerce.com/podcasts/episode/451/Protecting-Your-Customers-Credit-Card-Information/ Use a payment gateway to protect your customers and your company. Wed, 16 Apr 2008 07:48:38 -0600 http://www.practicalecommerce.com/podcasts/episode/451/Protecting-Your-Customers-Credit-Card-Information/ http://www.practicalecommerce.com/podcasts/episode/450/Should-You-Use-Search-Engines-Other-Than-The-Big-3/ Find a new group of viewers by using lessor known search engines. Tue, 15 Apr 2008 09:11:18 -0600 http://www.practicalecommerce.com/podcasts/episode/450/Should-You-Use-Search-Engines-Other-Than-The-Big-3/ http://www.practicalecommerce.com/podcasts/episode/449/Website-Accessibility-Barriers/ Imbedded audio clips that automatically start playing when a site loads is a barrier for screen readers. Mon, 14 Apr 2008 09:11:18 -0600 http://www.practicalecommerce.com/podcasts/episode/449/Website-Accessibility-Barriers/ http://www.practicalecommerce.com/podcasts/episode/447/Focussing-On-Customer-Demand/ Focus your effort on gaps between customer demand and actual sales. Fri, 11 Apr 2008 10:07:50 -0600 http://www.practicalecommerce.com/podcasts/episode/447/Focussing-On-Customer-Demand/ http://www.practicalecommerce.com/podcasts/episode/439/Who-Regulates-Domain-Registrars/ The domain name system is run by ICANN - The Internet Corporation for Assigned Name and Numbers. Thu, 10 Apr 2008 07:52:25 -0600 http://www.practicalecommerce.com/podcasts/episode/439/Who-Regulates-Domain-Registrars/ http://www.practicalecommerce.com/podcasts/episode/437/Use-Heading-Tags-With-Keywords/ Consider using heading tags with keywords to improve search engine optimization. Tue, 08 Apr 2008 09:17:14 -0600 http://www.practicalecommerce.com/podcasts/episode/437/Use-Heading-Tags-With-Keywords/ http://www.practicalecommerce.com/podcasts/episode/435/Comprimising-Website-Accessibility/ Be sure to allow a few seconds of silence on your home page before your musical or flash intro. Mon, 07 Apr 2008 10:03:09 -0600 http://www.practicalecommerce.com/podcasts/episode/435/Comprimising-Website-Accessibility/ http://www.practicalecommerce.com/podcasts/episode/433/Degrees-In-Online-Business-Marketing-and-Advertising/ Check out http://www.worldwidelearn.com to find out if a college in your area offers an online business major. Fri, 04 Apr 2008 09:33:53 -0600 http://www.practicalecommerce.com/podcasts/episode/433/Degrees-In-Online-Business-Marketing-and-Advertising/ http://www.practicalecommerce.com/podcasts/episode/423/Prevent-Hackers-From-Getting-Into-Your-Site/ Never trust just one firewall or one software product to repel all hackers. Thu, 03 Apr 2008 09:43:07 -0600 http://www.practicalecommerce.com/podcasts/episode/423/Prevent-Hackers-From-Getting-Into-Your-Site/