http://www.practicalecommerce.com/podcasts/category/17/eCommerce-Articles/ The audio podcast of Practical eCommerce magazine contains word-for-word articles read by a professional broadcaster. Easy to download and take with you, or you can listen directly from this site. <i>(To download, Windows users right-click and "save link as". Mac users control click and "save link as" to download.)</i> en-us Copyright 2007 Confluence Publishing Thu, 15 May 2008 08:18:55 -0600 http://www.practicalecommerce.com/rss/ Practical Ecommerce v2.0.1 Ecommerce kmurdock@practicalecommerce.com bgetting@practicalecommerce.com 60 http://www.practicalecommerce.com/podcasts/episode/478/International-Section-For-Your-Website/ If you are interested in exporting your products Internationally, consider setting up an International web section of your site. This section would explain your export terms and conditions. Thu, 15 May 2008 08:18:55 -0600 http://www.practicalecommerce.com/podcasts/episode/478/International-Section-For-Your-Website/ http://www.practicalecommerce.com/podcasts/episode/475/Effective-Tools-To-Detect-Stolen-Credit-Cards-Part-One-Of-Three/ There are hundreds of branded tools that ecommerce merchants can turn to for help in catching fraudulent credit card orders. Mon, 12 May 2008 17:26:43 -0600 http://www.practicalecommerce.com/podcasts/episode/475/Effective-Tools-To-Detect-Stolen-Credit-Cards-Part-One-Of-Three/ http://www.practicalecommerce.com/podcasts/episode/457/Bells-And-Whistles-Or-Accessibility-Stop-Signs/ Something to keep in mind is that while you might find a catchy tune or nifty Flash animation appealing on your home page, you may be putting up impenetrable barriers to people with disabilities. Tue, 22 Apr 2008 15:39:47 -0600 http://www.practicalecommerce.com/podcasts/episode/457/Bells-And-Whistles-Or-Accessibility-Stop-Signs/ http://www.practicalecommerce.com/podcasts/episode/446/When-SEO-Isnt-Really-SEO/ A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was confused as to the current meaning of the term "SEO." What, she wondered, was the difference between SEO and online marketing? Thu, 10 Apr 2008 17:05:39 -0600 http://www.practicalecommerce.com/podcasts/episode/446/When-SEO-Isnt-Really-SEO/ http://www.practicalecommerce.com/podcasts/episode/445/Visual-Bookshelf-Taps-Into-Social-Networking/ For those who are regular visitors to Facebook, you may have come across an application called Visual Bookshelf. It allows Facebook users to show on their pages the books they are reading or have read, and each of the book’s titles link back to Amazon.com. Users can also create book reviews and make recommendations. Thu, 10 Apr 2008 17:03:32 -0600 http://www.practicalecommerce.com/podcasts/episode/445/Visual-Bookshelf-Taps-Into-Social-Networking/ http://www.practicalecommerce.com/podcasts/episode/444/Interview-Ex-hacker-Mitnick-On-Avoiding-Fraudsters/ Kevin Mitnick is a former "bad guy," to use his term. He was a hacker who became one of the FBI's Most Wanted and was eventually apprehended after a three-year run. With his legal problems behind him, Mitnick turned his considerable skills and knowledge to the side of law and order. He now runs a company dedicated to helping business, government and individuals protect themselves from fraudsters. Thu, 10 Apr 2008 16:55:45 -0600 http://www.practicalecommerce.com/podcasts/episode/444/Interview-Ex-hacker-Mitnick-On-Avoiding-Fraudsters/ http://www.practicalecommerce.com/podcasts/episode/443/Field-Test-Fraud-Prevention-Part-2-of-3/ In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is fraud prevention. Thu, 10 Apr 2008 16:51:47 -0600 http://www.practicalecommerce.com/podcasts/episode/443/Field-Test-Fraud-Prevention-Part-2-of-3/ http://www.practicalecommerce.com/podcasts/episode/442/Field-Test-Fraud-Prevention-Part-1-of-3/ In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is fraud prevention. Thu, 10 Apr 2008 16:48:02 -0600 http://www.practicalecommerce.com/podcasts/episode/442/Field-Test-Fraud-Prevention-Part-1-of-3/ http://www.practicalecommerce.com/podcasts/episode/441/Interview-ICANN-Official-On-The-Domain-Name-Infrastructure/ The Internet Corporation for Assigned Name and Numbers, or ICANN, coordinates the domain name system globally. ICANN was created in 1998 to perform various Internet administrative tasks previously done by a range of bodies including universities, private companies and the U.S. government. These tasks involve ensuring the domain name system functions properly and that individuals and companies can easily obtain and use domain names for their lawful purposes. We asked Jason Keenan, Media Advisor with ICANN, how it all works. Thu, 10 Apr 2008 16:44:30 -0600 http://www.practicalecommerce.com/podcasts/episode/441/Interview-ICANN-Official-On-The-Domain-Name-Infrastructure/ http://www.practicalecommerce.com/podcasts/episode/440/Interview-Askcom-Search-Results-Are-Different/ Interactive Corp., or IAC, owns many large Internet-based companies. These companies include Lendingtree.com, Realestate.com, Match.com and Ticketmaster.com. IAC also owns Ask.com, the search engine that competes with Google, Yahoo! and MSN. IAC's chairman, Barry Diller, is attempting to sell many "non core" Internet companies and focus largely on Ask.com and other related companies. As such, we asked two Ask.com executives, Jeff Shioya, Regional Vice President IAC Advertising Solutions, and Ryan Massie, Vice President of Product Management, about Ask.com and how it is different than the other search engines. Thu, 10 Apr 2008 16:36:50 -0600 http://www.practicalecommerce.com/podcasts/episode/440/Interview-Askcom-Search-Results-Are-Different/ http://www.practicalecommerce.com/podcasts/episode/438/Using-Persuasive-Offers/ Turn your site visitors into customers by using persuasive offers. Wed, 09 Apr 2008 09:08:25 -0600 http://www.practicalecommerce.com/podcasts/episode/438/Using-Persuasive-Offers/ http://www.practicalecommerce.com/podcasts/episode/426/Exporting-Your-Products-Do-It-Yourself-or-Hire-an-Exporting-Firm/ Once you have conducted your market research and made the decision to export your products to foreign markets, you must devise an international sales and marketing strategy. Thu, 03 Apr 2008 15:03:34 -0600 http://www.practicalecommerce.com/podcasts/episode/426/Exporting-Your-Products-Do-It-Yourself-or-Hire-an-Exporting-Firm/ http://www.practicalecommerce.com/podcasts/episode/431/Tech-Support-Application-Programming-Interfaces/ One of the most exciting trends on the Internet today is interconnectedness. Application programming interfaces (APIs) help make this possible. Wed, 19 Mar 2008 16:30:54 -0600 http://www.practicalecommerce.com/podcasts/episode/431/Tech-Support-Application-Programming-Interfaces/ http://www.practicalecommerce.com/podcasts/episode/430/Social-Networking-Build-Your-Own-Community/ There is not a day that goes by that I don't reflect on how to leverage social media, including social networks, for marketing purposes. I have tried a number of approaches, some of which have been successful and some of which have not. This month, I want to share an idea that I think has genuine potential. I call it "getting a table of your own." Mon, 17 Mar 2008 16:20:51 -0600 http://www.practicalecommerce.com/podcasts/episode/430/Social-Networking-Build-Your-Own-Community/ http://www.practicalecommerce.com/podcasts/episode/432/Pay-per-click-Report-Card-Vxbcom/ Vxb.com sells ball bearings of various types and sizes. The company is based in California and requested a review of its pay-per-click campaigns on Google, Yahoo! and MSN. Wed, 12 Mar 2008 17:02:37 -0600 http://www.practicalecommerce.com/podcasts/episode/432/Pay-per-click-Report-Card-Vxbcom/ http://www.practicalecommerce.com/podcasts/episode/434/Promotional-Offers-Can-Create-Prospects/ For ecommerce websites, a sale is a desired outcome. However, in some cases, building a mailing list of interested prospects can also be very valuable. In this article, we'll discuss some of the principles for developing a compelling offer to get visitors to convert in a non-financial transaction Wed, 12 Mar 2008 09:41:36 -0600 http://www.practicalecommerce.com/podcasts/episode/434/Promotional-Offers-Can-Create-Prospects/ http://www.practicalecommerce.com/podcasts/episode/429/SEO-Report-Card-Seenoncom/ This month's report card website is Seenon.com, an ecommerce site that tracks the fashion tendencies of the famous and sells those garments and accoutrements to interested consumers. The site is pleasant to the eye and has an exciting, almost urgent feel to it, but how does it do in terms of search engine optimization? Not bad at all actually, and to that end, I thought it would serve as a good example of attractive and aggressive design that does not come at the expense of SEO. Let's take a look. Mon, 10 Mar 2008 16:14:19 -0600 http://www.practicalecommerce.com/podcasts/episode/429/SEO-Report-Card-Seenoncom/ http://www.practicalecommerce.com/podcasts/episode/425/Ecommerce-Blogging-Who-What-And-When/ Well-written blogs create credibility, interest. Wed, 05 Mar 2008 14:54:04 -0700 http://www.practicalecommerce.com/podcasts/episode/425/Ecommerce-Blogging-Who-What-And-When/ http://www.practicalecommerce.com/podcasts/episode/428/Pay-per-click-Spyware-and-Other-Scams/ If you thought click fraud was bad, consider this: your Google AdWords, Yahoo! Search Marketing ads and Microsoft adCenter accounts are new targets for spyware applications, hackers and scam artists. Mon, 03 Mar 2008 16:03:18 -0700 http://www.practicalecommerce.com/podcasts/episode/428/Pay-per-click-Spyware-and-Other-Scams/ http://www.practicalecommerce.com/podcasts/episode/427/High-Performer-Garyweekscom-Handcrafted-Furniture-and-Impressive-Guarantee/ Gary Weeks & Company makes tables, stools and dining furniture. It also makes rocking chairs — the Weeks Rocker, which is what Weeks calls his “signature piece.” Perhaps because it is his signature piece a unique guarantee accompanies the chair. It reads: “The Weeks Rocker is guaranteed to be the most comfortable, the most beautiful and the best constructed rocking chair you have ever experienced or we will refund your money, including all shipping charges.” Wed, 27 Feb 2008 15:56:11 -0700 http://www.practicalecommerce.com/podcasts/episode/427/High-Performer-Garyweekscom-Handcrafted-Furniture-and-Impressive-Guarantee/ http://www.practicalecommerce.com/podcasts/episode/424/ADA-And-State-Disability-Laws/ Compliance with the Americans with Disabilities Act. Wed, 27 Feb 2008 10:33:09 -0700 http://www.practicalecommerce.com/podcasts/episode/424/ADA-And-State-Disability-Laws/