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Ecommerce Glossary

ROI (Return on Investment)

Last Edited: December 27, 2006
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The percentage of profit or revenue generated from a specific activity. For example, one might measure the ROI of an advertising campaign by adding up the total amount spent on the campaign (e.g., $200) versus the amount generated from it in revenue (e.g., $1,000). In this example, the ROI would then be 500 percent.

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