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Ecommerce Glossary

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Last Edited: November 28, 2006
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An online advertisement in the form of a graphic image on a Web page that links to a location of the advertiser's choice. These familiar banners are usually in GIF, JPEG or SWF format. Banners can include graphic advertisements of any size, so don’t let this term even hold any importance to you. Instead, visit www.iab.net/standards/adunits.asp and make yourself familiar with the different types of ‘interactive marketing units’ available under IAB standards. Take into account things like your logo and message to determine which sizes are best for your advertising efforts.

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