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Ecommerce Glossary

CPC

Last Edited: November 28, 2006
Comments: 0

Cost-per-click is one of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from 1 cent to more than 50 cents per click through. This is an ideal method of payment for advertisers who need to guarantee they only pay for those viewers of the banner that click on it and visit a page on their website. These are two cost options for advertising campaigns, but don’t write off an advertising opportunity just because they don’t offer a CPC arrangement. More important factors in making your decision should be things like whether or not:
• The website you’d advertise on has relevance for your product or service.
• The website gets plenty of traffic.
• The vendor or website has documented success with ad campaigns.

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