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Ecommerce Glossary

IAB

Last Edited: November 28, 2006
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Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading online global advertising industry trade association with more than 300 active member companies in the United States alone. IAB activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online and digital advertising. Make sure that the website adheres to IAB standards, and that the vendor creating your ads also follows them. The IAB has spent lots of time studying and documenting what works and what doesn't in advertising.

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