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Ecommerce Glossary

Multi-Homing

Last Edited: December 17, 2006
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When more than one domain name (i.e. practicalecommerce.com) points to the same website. Sometimes this is referred to as "domain parking" as well, which relies on the DNS system to point multiple domain names to the same website.

In order to avoid link dilution, it's best to make sure that there is a permanent redirect from all domain names to just one, so that the search engines recognize that they are all the same website, not many different websites with the exact same content. Such re-directs can easily be implemented by using MOD_REWRITE rules in an .htaccess file.

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