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Ecommerce Glossary

Paid Search Advertising (Pay-per-click Advertising)

Last Edited: November 28, 2006
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Paid search is a method of advertising. The advertisements are placed on search engines (such as Google, Yahoo! and MSN). The ads are in text (no graphics, yet) and limited to a certain number of characters. The ad appears on the search engine when someone types a keyword or keyword phrase you have "purchased." You "purchase" the keywords by bidding against others in a competitive process. Generally, the higher you bid for a keyword, the more prominent it appears in the search listings.

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