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Ecommerce Glossary

Odd-Even Pricing

Last Edited: December 27, 2006
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A form of psychological pricing suggesting buyers are more sensitive to certain ending digits. Odd pricing refers to a price ending in 1,3,5,7 or 9 just under a round number (e.g., $0.79, $2.97, $34.95). Even pricing refers to a price ending in a whole number or in tenths (e.g. $0.50, $6.10, $55.00).

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