May 2017 Top 10: Our Most Popular Posts

What follows are our 10 most popular articles for May 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

12 Apps for Live-streaming Video

Live-streaming video is latest frontier of social media. Established social networks (e.g., Facebook, Twitter) have their own apps, while first-movers in the space (e.g., Meerkat) are busily trying to differentiate themselves  Read Article…

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Using Google Analytics to Track Profitability by Product

Niche ecommerce merchants must focus on cash flow. They do not have large capital reserves to support unprofitable investments. Although growing sales is good for the ego, growing cash flow is what puts food on the table. Read Article…

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2017 SEO Checklist for Product Detail Pages

Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy. Read Article…

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Using Google Data Studio for SEO

In “Using Server Logs to Uncover SEO Problems,” I explained that web server logs can be helpful, but the data is raw and requires transformation and analysis. In this post, I’ll explain how to analyze raw data with business intelligence visualization tools. Read Article…

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5 Content Marketing Ideas for June 2017

Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017. Read Article…

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11 Newsletter Plugins for WordPress

WordPress is a highly customizable content management system. With the right plugins, it can be an effective platform to create a newsletter and build a list of subscribers. Here is a list of newsletter plugins for WordPress. Read Article…

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12 Online Tools to Produce Video Content

If you’re interested in producing video content to promote your business, you can find plenty of video production tools online for very little cost, or free. Use them to create polished video marketing campaigns or even live-streaming interactions with your followers. Read Article…

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Ecommerce Marketing: Paid, Earned, Shared, Owned

Marketing can be bewildering. You decide which combination of creative, content, and promotion leads to the best conversion or return on investment. How should advertising or labor be allocated? Should an online retail business focus on search engine optimization, content marketing, or something else? Read Article…

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Bad Product Data Hurts SEO

The quality of product data impacts natural search performance on ecommerce sites, far beyond whether meta tags are optimized. Product data isn’t traditionally thought of as contributing to SEO, but in ecommerce everything that impacts URLs, internal linking, and textual content also impacts organic search rankings. Read Article…

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SEO: Faceted Navigation Is Your Biggest Opportunity

Regardless of what your ecommerce site sells, the biggest opportunity for improving your natural search performance is likely optimizing faceted navigation. Also known as faceted or guided search, faceted navigation applies sets of filters to the list of products shown on your browse grid pages. Read Article…