I've worked in the dotcom world since 1996, so I've experience the dizzying highs and the subterraneous lows of this industry. I've helped entrepreneurs build lasting online companies and brands and I've seen Nero play his fiddle while Rome burned on more than one occasion.

As I've been in the game for such a long time, I've done work for companies of all sizes ranging from small, cozy start-ups to divisions of behemoths like Fox Interactive (formally eUniverse). Regardless of the product or the size of the company the goals are always the same. Acquire customers at the lowest possible cost and extend their life with the company for as long as you can. I believe in what is commonly referred to as The Value Bubble when it comes to online marketing. To succeed, you need to incorporate each of the five steps of the bubble (attracting, engaging, retaining, learning and relating) to your website.

In addition to taking care of all of PoolDawg's marketing needs, I also teach online marketing and customer service at Westwood College, where I impart copious amounts of wisdom and impose my will upon minds that I can mold in my image. When I'm not working, you can find me hanging with my wife, my girls and my slightly crazy Golden Retriever while working the grill and watching Colorado Rockies get pummeled by my Los Angeles Dodgers.