Justin Foster is Co-Founder and VP of Market Development for Liveclicker, a video commerce platform provider, where he is responsible for developing the overall market for video commerce in the ecommerce industry. He publishes an ongoing series of ecommerce video best practices whitepapers and regularly speaks for and contributes to organizations including Practical eCommerce, Shop.org, Internet Retailer, OnlineRetailer.net, StreamingMedia, DMA, REELSEO, and the Video Commerce Consortium, which he also founded.

Justin's key areas of focus include:

• Tracking and assessing industry trends
• Cross-channel video distribution for ecommerce
• Interactive video
• Video production automation and best practices
• Ecommerce video optimization
• Testing strategies
• Deploying video across platforms and devices
• Mobile video commerce

Liveclicker is the early leader in a rapidly developing space focused on the development of video commerce, or the strategic application of video to increase ecommerce performance across sales, marketing, and service functions.