Prior to moving to Norwich, England, Richard Stubbings had 20 years IT experience — designing and building major computer applications. Having retired from the rat race, he and his partner David set up a bookshop concentrating on science fiction, crime and horror. Due to customer inquiries, he soon started selling horror and movie-related figures alongside the books. The shop — Kulture Shock — went online in 2000. Over the years, has used numerous shopping carts and grew to be a successful e-commerce site. Personal reasons forced a change in direction and a move to a small Suffolk market town outside Norwich. The books have all gone and the website left unloved for a couple of years, resulting in the inevitable reduction in traffic. More recently he has begin reinvesting time and money into the websites. Currently over 90 percent of the company's business is online through a number of channels.